Connect Business Central to your ecommerce store
Your Microsoft stack runs your business. Your ecommerce store should be part of it. We connect Dynamics 365 Business Central to Magento 2 and Shopify with the depth B2B and wholesale operations need.
Your ERP and your storefront, working as one system.
Businesses running Business Central typically have their operations well organised inside Microsoft's ecosystem. The problem is that the ecommerce channel often sits outside it, connected by exports, manual data entry or a connector that handles simple scenarios but breaks down under real trading conditions.
We build integrations that treat Business Central as the system of record it is. Orders flow in, stock flows out, pricing is accurate for every customer type, and your finance team gets clean data without having to clean it themselves. Whether you are running B2B, wholesale or a mix of both, we scope and build for how your business actually operates.
Every data point that keeps your operation running.
Orders
Sales orders created in Business Central as soon as a customer checks out, with fulfilment and despatch status returned to the storefront.
Stock & inventory
Live inventory levels from Business Central locations pushed to your store, keeping availability accurate without manual intervention.
Customer accounts
Existing Business Central customer records linked to website accounts, with credit terms and pricing applied correctly for B2B customers.
Pricing
Customer-specific and group-based pricing from Business Central applied dynamically on your storefront so trade customers see the right price.
Financial data
Revenue, tax and payment information posted to the correct General Ledger accounts in Business Central as transactions occur.
Items & product catalogue
Product records, units of measure and item attributes maintained in Business Central and published to your storefront without duplication.
Trade customers see the right price, every time.
Business Central's pricing engine supports customer-specific prices, price groups and discount structures that reflect years of negotiated trading terms. Exposing those correctly on a website requires an integration that understands how Business Central stores and retrieves pricing data. We build that connection properly, so your trade customers log in and see their actual prices rather than a list price that does not apply to them.
Built to handle your peak, not just your average.
Wholesale and B2B businesses often have concentrated order periods: Monday morning, end of month, before seasonal deadlines. Our integrations are built with queuing and retry logic so that volume spikes do not result in missed orders or stale inventory. Every sync event is logged and monitored, and your team gets immediate notification if anything requires attention rather than finding out when a customer complains.
Common questions about Dynamics 365 Business Central integration
Dynamics 365 Business Central is Microsoft's cloud-based ERP for small and mid-market businesses. It covers financials, inventory, purchasing, sales and operations from a single platform and sits within the broader Microsoft ecosystem alongside Azure, Power Platform and Microsoft 365. It is a common choice for businesses already committed to the Microsoft stack, particularly in B2B, wholesale and distribution.
Yes. We build Business Central integrations for both platforms. Shopify has a native Business Central connector available through Microsoft AppSource, but it is limited in scope and does not handle complex pricing, multi-location stock or B2B account scenarios well. For those requirements, and for Magento 2 entirely, we build a custom integration that handles the specifics of how your Business Central instance is configured.
Power Automate can handle certain workflow triggers and notifications within the Microsoft stack, and where it is already in use we work with it rather than against it. For the core ecommerce data flows, particularly real-time inventory and order sync, we build dedicated integration logic that is more reliable and observable than Power Automate flows for high-volume scenarios. We will tell you honestly where each tool is the right choice.
Business Central supports customer-specific pricing and price groups. Our integration pulls the authenticated customer's pricing from Business Central during their web session, so trade customers see their contracted prices rather than a public list price. For wholesale businesses, this is non-negotiable: a B2B website that does not show accurate pricing does not get used.
Before development starts, we work through your Business Central chart of accounts and define how ecommerce transactions should post. Product revenue, shipping, VAT and payment method all need to land in the correct GL accounts. Getting this right upfront means your finance team does not have to manually correct journal entries after go-live.
A well-scoped Business Central integration typically takes six to ten weeks. The timeline depends on the complexity of your pricing structure, the number of locations you manage inventory across, and how much of the B2B account functionality you need to expose on the website. We scope everything in detail before work begins, including a review of your Business Central configuration, so there are no surprises.
What our customers are saying
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“What can I say... the guys at Limely are a dream to work with! Not only have they made our website something to be incredibly proud of but we have made some fab friends in them! Thank you so much for everything!”
Paul Hambidge
Factory Direct FlooringReady to connect Business Central to your store?
Tell us about your Business Central setup and what your ecommerce channel needs to do. We will scope an integration that handles your B2B complexity properly.