Building Five Loan Brands and Websites for PingYo!
Five bespoke loan websites for PingYo!, each with a distinctive brand identity, unique colour palette, and conversion-focused design built around trust and
Introducing
PingYo!
Industry
Financial Services
Services
Branding, Web Design & Development
Website
pingyo.comFive distinct loan brands. One consistent approach to trust.
PingYo! needed five advanced loan websites, each with a completely distinctive brand, unique colour palette, typography, and messaging tailored to a different audience. Despite their individual characters, trust had to be the common thread running through all five. We built Solus, Tendo, Modo, Multa, and Juvo as five fully separate brands and bespoke headless sites, united by rigorous attention to the psychology of trust in financial services.
Calm confidence and friendly curves
Solus Loan uses a circular logo with animated floating circular graphics to create a calming, reassuring feel, ideal for a brand targeting customers who may be anxious about applying for credit. Tendo Loans takes a different approach with curved lines and playful iconography, using bespoke curved graphic elements specifically designed to encourage form completion and reduce drop-off during the application journey.
Compassion, positivity, and a dark mode option
Modo Loan uses a pink-led palette to evoke compassion and care, with playful graphics that balance warmth with professionalism through angular lines. Multa Loan takes a bold, positive yellow with consistent iconography and a minimalistic design, and uniquely offers a dark mode option, positioning the brand as customer-centric and forward-thinking among its target audience.
Strong, professional, and built on trust
Juvo Loan was designed with a strong, professional, and reliable identity where trust is the top priority. The visual language is more authoritative than the other four brands, commanding confidence rather than seeking to reassure. Colour psychology, logo design, typography, and market research all fed into the decision-making behind every brand in the PingYo! family, but nowhere more so than Juvo.
