HSL Chairs' First Ecommerce Store, Built to Sell Comfort at Scale

Selling comfort furniture online without the ability to sit in it means trust and presentation are everything. We integrated Cylindo, a specialist 3D product visualisation platform, across HSL's catalogue, giving customers a fully interactive 360-degree view of every chair with fabric and finish options updating in real time. The result is a shopping experience that closely mirrors the showroom: customers can inspect every product from every angle, select their preferred fabric, and feel confident in their choice before they check out.

HSL's home demo service is central to how they sell. A trained expert visits your home, brings a chair for you to try in your own space, and helps you choose the right model. It's a powerful sales tool that needed to be front and centre online. We built a bespoke request-a-demo form integrated directly into the product pages, making it effortless for customers to book a visit without leaving the buying journey. The form feeds straight into HSL's fulfilment workflow, keeping the process as smooth for the team as it is for the customer.

With customers buying comfort furniture online for the first time, the product detail page had to work harder than most. Rich Cylindo imagery, clear specifications, fabric selectors, delivery information and prominent calls to action all work together to give first-time buyers the confidence to commit. Built on Hyvä, every page loads fast and performs well across all devices — no compromise on experience, regardless of how customers browse.