Growing Revenue by 16.3% for Gorgeous Shop
Two show-stopping Magento 2 ecommerce websites for British beauty brands Gorgeous Shop and Beauty Flash, with a subscription service, Checkout.com, Dotdigital,
Introducing
Gorgeous Shop
Industry
Hair & Beauty
Services
Magento 2 Design & Development
Website
gorgeousshop.comTwo beauty brands. One powerful platform.
British beauty brands Gorgeous Shop and Beauty Flash approached us in 2019 wanting to grow their online businesses and drive tangible results. Since then, we have created multiple sites for the brands, developing bespoke tools and advanced features across both stores. Two Magento 2 websites with a shared multistore backend, giving the team a single admin to manage both brands while keeping each store's identity distinct.
The impact we made
Browsing thousands of products without friction
With catalogues spanning hundreds of brands across skincare, haircare, and cosmetics, navigation architecture was critical. We integrated Searchanise smart search with autocomplete and built a layered filtering system that lets customers browse by brand, product type, skin concern, and price range simultaneously. Dedicated brand landing pages strengthen SEO visibility and give shoppers a focused experience for the brands they know and love.
“Having worked with Limely for a number of years now, we couldn't be happier with their service. Firstly maintaining our Magento 1 website and recently building our Magento 2. The website has exceeded expectations and was built in extremely good time.”
A connected stack that powers growth
We integrated Checkout.com for a fast, reliable payment experience across both stores. Dotdigital powers the email marketing and automation programmes, enabling the team to send personalised campaigns, abandoned cart flows, and post-purchase sequences without leaving the Magento admin. Orderwise handles stock management and order fulfilment, keeping inventory accurate across both brands in real time.
A two-step checkout built to convert
The checkout was redesigned as a streamlined two-step process, reducing friction and abandonment at the most critical point in the journey. Clear progress indicators, multiple payment options via Checkout.com, and prominent trust signals give shoppers confidence at every step. The mobile checkout experience matches desktop in quality, ensuring conversions are strong across every device.
