Delivering 34% Revenue Growth for Westminster Stone
Three Magento 2 ecommerce sites on a single multistore platform for a natural stone supplier, featuring a bespoke MyDesign calculator, smart search,
Introducing
Westminster Stone
Industry
Building & Landscaping
Services
Magento 2 Design & Development, SEO Strategy
Website
westminsterstone.comThree stunning sites. One Magento 2 platform.
Westminster Stone approached Limely in 2020 needing three ecommerce sites for their portfolio of natural stone brands. Migrating from WooCommerce to Magento 2, all three were designed, developed, and launched as a single multistore, reducing admin overhead while giving each brand its own distinct identity and shopping experience. The result is a 34% increase in revenue and a platform the team describe as their digital marketing department.
A coverage calculator that removes purchase uncertainty
Stone purchasing involves maths: customers need to know how many packs to order before they can commit. We built a bespoke MyDesign calculator that lets customers enter their room dimensions and instantly see exactly how many packs they need. Users can save their measurements and create multiple projects, making it straightforward to manage a renovation across different rooms. The tool drove a 23.4% increase in conversions.
The impact we made
Three brands, one admin, reduced overhead
Managing three separate ecommerce platforms would have been a significant operational burden. By building all three Westminster Stone brands on a single Magento 2 multistore instance, the team can manage products, promotions, and content across the entire portfolio from one place. This has measurably reduced admin costs and made it faster to launch campaigns across all three brands simultaneously.
“They developed three stunning websites for our three brands which are all managed from one system, which is very handy. Limely has a great team, both friendly and knowledgeable — they've come to feel like our company's digital marketing department.”
Built to rank from day one
We implemented a comprehensive SEO strategy covering keyword research, competitor analysis, sitemap architecture, migration, content writing, and technical fixes. A store locator feature helps customers find their nearest Westminster Stone display centre and boosts visibility for local searches. Searchanise smart search with autocomplete makes product discovery faster across all three stores. Organic sessions have grown by 26% since launch.
