Delivering 90%+ Core Web Vitals Performance for Dreams
Two bespoke digital hubs for the UK's leading bed retailer: Sleep Matters Club and Inspire.
Introducing
Dreams
Industry
Beds & Mattresses
Services
Digital Magazine Design & Development, WordPress Development
A premium content experience for a premium brand
Dreams is the UK's leading bed retailer with over 200 stores nationwide. They first came to us in 2020 needing a digital home for the knowledge and expertise behind their popular Sleep Matters Club. Since then, we have also built the Dreams Inspire hub, a modern bedroom decor destination, and a dedicated collaboration page celebrating their partnership with Team GB. Both WordPress hubs balance editorial quality with commercial purpose, keeping Core Web Vitals consistently above 90%.
Hotspot technology that bridges inspiration and purchase
We developed a bespoke interactive hotspot feature that lets editors tag products within editorial photography. Readers can hover over any item in a lifestyle image and immediately see the product name, price, and a direct link to purchase. This removes friction between inspiration and transaction, and is one of the most commercially impactful features we built across both hubs.
The impact we made
Interactive tools that keep users coming back
We built a suite of personalised sleep tools for the Sleep Matters Club. The Sleep Compatibility Quiz helps users discover their ideal sleep match. The Bedtime Story Finder surfaces relevant content based on user preferences. The Sleep Health Calculator gives personalised insights into sleep patterns and recommended hours. A Horoscope Calculator adds a playful, shareable element that drives repeat visits and social engagement across all age groups.
A Bedtime Story Finder built for every type of reader
The Bedtime Story Finder navigates Sleep Matters Club content by interest, sleep concern, lifestyle, and preference. Rather than scrolling through a standard blog feed, users are guided to the content most relevant to them, increasing time on site and helping the Dreams editorial team surface their best work to the right audience at the right moment.
High-profile partnerships delivered at pace
Dreams regularly partners with major brands on content campaigns. We built a bespoke collaboration page for the Team GB partnership, a high-profile national activation that showcases Dreams' position as the official sleep partner of Great Britain's Olympic athletes. The flexible editorial template system means the team can produce co-branded content and seasonal features quickly, without bespoke development work each time.
Designed for browsing, built for performance
Every element of both hubs was designed with the reader in mind. Fast load times, intuitive navigation, and layouts that adapt beautifully across desktop, tablet, and mobile. A PageSpeed score of 90, Core Web Vitals consistently above 90%, and a 96% First Input Delay score reflect the care taken at every stage of the build.
