Building a Headless Shopify Storefront That Matches Every EV to the Right Cable
A headless Next.js and Shopify build for EV Charge Cables, where a compatibility engine turns 18 products into 452 per-vehicle landing pages. Every driver sees the exact cable that fits their car, and why.
- Introducing
- EV Charge Cables
- Industry
- Automotive & EV
- Services
- Headless Shopify Development, Ecommerce, SEO
- Website
- evchargecable.co.uk
A store that answers the question every EV driver gets wrong
EV Charge Cables sell charging cables for electric vehicles, in a market where most customers genuinely cannot tell which product they need. Type 1 or Type 2, 7.4kW or 22kW, and will a faster cable actually charge the car any quicker? Get it wrong and the cable does not fit.
We built a headless Shopify storefront in Next.js where compatibility is calculated from real vehicle and cable specifications. 18 products become 452 per-vehicle landing pages, each one telling the driver exactly what fits their car and why.
The page already knows what your car needs
Every vehicle on the site carries its real electrical specification: inlet type, battery capacity and maximum onboard AC rate. Every cable carries its own. A rules engine matches the two, so the connector always fits and a 22kW cable is only recommended where the car can genuinely use it. That honesty is worth more than an upsell. A single-phase car physically cannot charge faster on a 22kW cable, so the site never pretends otherwise. It offers the faster cable as future-proofing and says exactly that. Every page explains its own recommendation in plain terms, which turns a confusing purchase into a confident one.
Headless Shopify, with the frontend built in Next.js
Shopify runs the commerce engine: catalogue, inventory, cart and the checkout customers already trust. Everything they see is a Next.js application, which gave us full control over the per-vehicle templates that make the store work and the performance headroom that a themed storefront would never allow. The catalogue maintains itself. 18 products and 581 variants are generated straight from the supplier feed, with real trade cost, live stock and per-variant imagery kept in sync automatically. Pricing is calculated rather than typed, combining supplier cost, a competitor benchmark and a margin floor, so the range stays sharp without anyone touching a spreadsheet.
1,068 pages, each one answering a real search
Someone searching for a Tesla Model 3 charging cable does not want a category page, they want confirmation that a specific cable fits their specific car. So that is exactly what the site gives them, 452 times over, alongside 77 make hubs and a library of guides built to earn traffic long after launch. Because every page is generated from structured data, each one carries genuine detail: the inlet, the battery, the real charge rate and the recommended cable with its reasoning. That is what separates programmatic pages that deserve to rank from thin ones that never will. Adding a new model means adding a row of data, and the page, its schema and its sitemap entry all follow on their own.
Built for the driveway, not the desk
A good share of these visits happen with a phone in one hand and a charging port in the other. The matcher, the specification tables and the cable configurator all behave exactly as they should on a phone, and because checkout stays with Shopify, the final step is one customers already know.
