Growing Organic Revenue by 64.7% for More Handles
A complete Magento 2 transformation for an ironmongery retailer, featuring advanced navigation, a bespoke data migration, OGL fulfilment integration,
Introducing
More Handles
Industry
Home & Hardware
Services
Magento 2 Design & Development, SEO Strategy
Website
morehandles.co.ukA complete website transformation for an ironmongery brand
More Handles needed a complete website transformation for their ironmongery brand. They came to Limely with a vast product catalogue, a loyal customer base, and an existing site that was falling short of their ambitions. We built an advanced Magento 2 shopping experience with bespoke data migration, smart search, OGL software integration, and an SEO strategy baked in from the start, delivering 64.7% organic revenue growth.
Hierarchical navigation and smart search across thousands of products
With a large catalogue spanning dozens of categories and finishes, getting customers to the right product quickly is critical. We built a hierarchical layered navigation with a mega menu and integrated Searchanise smart search with autocomplete and synonym suggestions. The combination means customers can browse by category or search by product type and get to relevant results in seconds, reducing frustration and increasing conversions throughout the catalogue.
The impact we made
A distraction-free checkout with trade-friendly features
The checkout was redesigned to be distraction-free, with a guest checkout pop-up reducing the barrier for first-time buyers and a sliding marketing banner highlighting deadlines, discounts, and reviews at the right moment. A VAT toggle throughout the site allows trade customers to switch between ex-VAT and inc-VAT pricing instantly, a practical feature that has improved the experience for the professional customer base significantly.
“Limely are approachable, flexible with good organisation and excellent technical skills. We look forward to continuing to work with Limely to grow and develop More Handles.”
OGL fulfilment, data migration, and SEO baked in
We integrated OGL Prof.ITplus for fulfilment and inventory management, giving the team real-time visibility of orders, delivery, and stock levels from within the Magento 2 admin. A unique import script migrated all existing products and top-performing content to the new platform without losing organic authority. An SEO migration covering 301 redirects, 404 fixes, and indexing safeguarded rankings throughout, with organic sessions growing by 10.34% post-launch.
