B2B ecommerce built for the way wholesale actually works.
Customer-specific pricing, account hierarchies, ERP integration and self-serve ordering. Wholesale ecommerce is complex. We build Magento 2 platforms that handle it properly.
We build B2B ecommerce platforms that trade buyers will actually use.
Wholesale and distribution ecommerce is a different discipline to retail. Trade buyers expect self-serve ordering, account-specific pricing, quick re-order, and seamless integration with your back-office systems. We have been building Magento 2 B2B platforms for businesses across manufacturing, distribution, and trade supply for years. This is a sector we understand at a technical and commercial level.
Most ecommerce platforms are built for retail. Wholesale is a different problem entirely.
Your trade customers do not browse. They know what they want, they need to order it quickly, and they expect the right price for their account without having to call your sales team. Off-the-shelf retail platforms cannot handle this cleanly. Customer-specific pricing, minimum order quantities, account sub-hierarchies, credit limits, and ERP-synced stock levels all require a platform built for B2B from the ground up. Magento 2 is that platform, and we know how to configure and extend it for the specific demands of wholesale distribution.
Everything a trade buyer needs, without the friction.
We build wholesale platforms with the features your trade customers depend on: customer and account-group specific pricing, tiered volume discounts, minimum order quantities and order value thresholds, quick re-order from order history, bulk order entry by SKU or CSV, credit account management with real-time balance visibility, and a sales rep portal for placing and managing orders on behalf of customers. Every feature is built to reduce reliance on your internal sales team and give buyers the confidence to self-serve.
Ready to build a wholesale ecommerce platform your trade buyers will actually use?
Magento 2 is the platform wholesale distribution businesses need.
Magento 2 was built with B2B in mind. Native features include company accounts with sub-accounts, customer-specific catalogues and pricing, requisition lists, quick order, and purchase order workflows. For wholesale businesses with complex pricing logic, large SKU counts, and ERP dependencies, Magento 2 gives you the control and extensibility that Shopify Plus simply cannot match. We also work with Shopify Plus for distributors with simpler requirements who need to move quickly, and we will tell you honestly which fits your situation.
Which platform is right for your wholesale business?
Shopify Plus has improved its B2B capabilities in recent years and can work well for smaller distributors with a straightforward catalogue and pricing structure. However, most wholesale and distribution businesses outgrow Shopify Plus quickly. When you need customer-specific pricing at scale, complex account hierarchies, deep ERP integration, or bespoke order management workflows, Magento 2 is the more capable and cost-effective long-term choice. We have built both and will give you a direct recommendation rather than steering you toward the one that suits us.
Get found by buyers who are ready to purchase.
B2B buyers search for distributors, trade suppliers, and wholesale partners online just like retail consumers. A well-structured Magento 2 platform with solid SEO architecture gives your business a long-term organic channel that reduces dependence on outbound sales. We build every wholesale site with category architecture, URL structure, and technical SEO foundations in place from day one. We also offer ongoing SEO support to grow your organic trade enquiries month on month.
What to look for in a wholesale ecommerce agency
Genuine B2B platform experience
Building wholesale ecommerce is not the same as building a retail store. Look for an agency with real Magento 2 B2B projects in their portfolio, not just retail Shopify builds.
ERP and systems integration expertise
Your ecommerce platform needs to talk to your back-office systems. Make sure your agency has delivered live ERP integrations, not just claimed the capability.
Understanding of trade buyer behaviour
Trade buyers have different expectations to retail shoppers. An agency that understands self-serve ordering, quick re-order, and account management will build a better platform.
Pricing logic experience
Customer-specific pricing, volume tiers, and contract pricing are technically demanding. Your agency should be able to explain exactly how they will implement your pricing model.
SEO built in from the start
Wholesale businesses can generate significant organic search traffic. Your agency should be thinking about URL structure, category architecture, and technical SEO before the build begins.
Post-launch support and development
A wholesale platform evolves as your business grows. Choose an agency with structured support packages and the capacity to take on new development after launch.
How we approach a wholesale ecommerce project
Discovery
We get under the skin of your business, your customers, your catalogue complexity, and your current platform pain points before we recommend anything.
Platform & Architecture
We recommend the right platform for your specific situation and design the information architecture, URL structure, and SEO foundations before a line of code is written.
Design & Build
Our designers and developers work together to build your store. Every decision is made with conversion, performance, and your brand in mind.
Launch & Grow
We support your launch and stay involved after it. Whether that is SEO, CRO, new features, or ongoing support, we are here for the long term.
Questions about wholesale ecommerce
Bespoke wholesale and distribution ecommerce platforms start from around £25,000 + VAT, reflecting the complexity of features like customer-specific pricing, account hierarchies, and ERP integration. The final cost depends on your platform choice, the number of integrations required, and the depth of B2B functionality needed. We offer flexible payment terms and will give you an honest scope before any commitment.
Most wholesale ecommerce projects take between four and ten months from kick-off to launch. The timeline depends on the complexity of your B2B requirements, the number of integrations, and how much existing data needs migrating. If you have a specific go-live date in mind, get in touch and we will tell you honestly what is achievable.
Magento 2 is almost always the right choice for wholesale and distribution businesses. It handles customer-specific pricing, tiered discounts, account hierarchies, minimum order quantities, ERP integration, and sales rep portals out of the box or with straightforward customisation. Shopify Plus can work as a stepping stone for smaller distributors with simpler requirements, but most wholesale operations outgrow it quickly. We will give you an honest recommendation based on your specific situation.
The essentials for wholesale ecommerce are: customer-specific and tiered pricing, account hierarchies with sub-accounts, minimum order quantities, self-serve ordering with quick re-order, ERP and inventory integration, credit account management, and a sales rep portal for placing orders on behalf of customers. Beyond these foundations, features like advanced product filtering, bulk ordering tools, and automated order workflows all reduce operational cost significantly.
Yes. ERP and WMS integration is core to most wholesale ecommerce projects we take on. We have experience integrating Magento 2 with systems including SAP, Microsoft Dynamics, Sage, and a range of logistics and warehouse platforms. We will assess your existing systems during discovery and design the integration architecture before a line of code is written.
Magento 2 has native support for customer group pricing, tiered pricing, and catalogue price rules, which means customer-specific pricing is handled cleanly at the platform level rather than bolted on. We also build bespoke pricing logic where businesses have complex contract pricing that does not fit standard patterns, including syncing pricing directly from the ERP in real time.
Yes. Every platform we build can be covered by one of our support packages, from ad-hoc development to a dedicated monthly retainer. Wholesale platforms often need ongoing development as your product range, integrations, and trade account base grow. We are here for the long term.
Not at all. We work with businesses across the UK and beyond. Many of our best client relationships are fully remote and work extremely well.
