Connect Pursuit to your ecommerce store
Pursuit handles the complexity of UK wholesale and distribution well. We build integrations that connect it to Magento 2 or Shopify accurately, covering complex pricing, customer accounts, stock management and fulfilment workflows.
Wholesale complexity handled properly, not approximated.
Pursuit is used by businesses with genuinely complex operations: multiple customer account tiers, intricate pricing structures, significant distribution volumes and financial requirements that need to be right. Connecting it to an ecommerce storefront badly means those complexities get lost in translation, leaving your team to patch the gaps manually.
We take a detailed approach to Pursuit integrations. Pricing structures are mapped precisely before development begins. Customer account logic is understood thoroughly before it is reflected in the storefront. Stock and despatch workflows are connected cleanly so your warehouse and finance teams are not creating workarounds on day one. When it works properly, your ecommerce channel becomes a true extension of your Pursuit operation rather than a separate system your team has to keep in sync by hand.
Every data point that keeps your operation running.
Orders
Sales orders from your Magento or Shopify store are created in Pursuit automatically with full line item detail, pricing, customer account reference and channel attribution.
Stock levels
Inventory movements in Pursuit, from sales, goods receipts and adjustments, update your storefront in real time so availability is always accurate.
Customer accounts
Wholesale customer accounts, credit terms and account status held in Pursuit are reflected on your storefront, controlling access and payment options for each account.
Pricing and discounts
Complex pricing structures, customer-specific rates, contract pricing and volume discounts defined in Pursuit are surfaced correctly to the right customers on your storefront.
Despatch and fulfilment
Despatch confirmations and carrier tracking numbers generated in Pursuit flow back to your storefront and trigger customer notifications without manual intervention.
Financial data
Revenue and tax data from ecommerce orders posts into the correct accounts in Pursuit, removing manual reconciliation for your finance team.
Every customer sees their rate. Every time.
Wholesale pricing structures in Pursuit can be genuinely intricate. Customer-specific rates negotiated individually, contract pricing for key accounts, volume breaks that vary by product category, promotional overrides that apply only to certain accounts. We map all of it. The goal is a storefront where a trade customer logs in and sees their exact pricing without exception, and where that pricing updates automatically when it changes in Pursuit.
Built to handle your peak, not just your average.
Distribution businesses have predictable peaks around product launches, seasonal demand and promotional periods. We build Pursuit integrations with queued processing and robust error handling so high order volumes do not cause sync failures or data loss. Your operations team can see exactly what is flowing through the integration at any point, and any issues are surfaced before they affect customers or your finance team's reconciliation.
Common questions about Pursuit ERP integration
Pursuit is a UK ERP system developed by Datel, used primarily by wholesale and distribution businesses. It covers order processing, stock management, purchasing, customer account management and financials. It is particularly common in businesses with complex pricing structures, multiple trade accounts and significant distribution operations.
Yes. We build integrations for both platforms. Magento 2 is often the stronger fit for Pursuit customers given its native B2B capabilities, but Shopify Plus is a viable option for businesses that primarily trade B2C with a wholesale channel on the side. We assess which platform better fits your model as part of the scoping process.
Complex pricing is one of the defining challenges of wholesale ecommerce integrations and we approach it carefully. Before any development begins, we map every pricing structure in Pursuit to the appropriate mechanism in Magento 2 or Shopify Plus. Customer-specific rates, contract pricing, volume tiers and promotional overrides are all accounted for. If a pricing rule exists in Pursuit, we find a way to surface it correctly on the storefront.
Pursuit wholesale workflows, including credit account management, order approval processes and account-specific payment terms, are respected by the integration. We work with your team to understand how wholesale orders are processed in Pursuit and ensure that the storefront experience aligns with those workflows rather than creating exceptions that your operations team has to handle manually.
Yes. We can map Pursuit warehouse locations to stock sources or fulfilment origins on your storefront. Order routing logic in Pursuit determines which warehouse fulfils each order, and the integration ensures that stock counts on your website reflect availability from the correct locations at all times.
Pursuit integrations typically take six to ten weeks given the complexity of wholesale pricing and customer account structures. The scoping phase is thorough because the pricing and account mapping needs to be fully agreed before development begins. We will not start building until we are confident the data model is correct.
What our customers are saying
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Paul Hambidge
Factory Direct FlooringReady to connect Pursuit to your store?
Tell us about your Pursuit setup and we will walk you through exactly how the integration would work for your pricing structures, customer accounts and fulfilment workflows.