Ecommerce SEO built around how people actually buy
Ecommerce SEO is not the same as general SEO. Transactional intent, category architecture, product pages at scale, faceted navigation, crawl budget. We have been doing this for 15 years on Shopify and Magento stores across the UK.
Most SEO agencies have never looked at a Shopify or Magento codebase. We built hundreds of them.
When your SEO agency and your development team are separate, things fall through the gap. The SEO team recommends a URL structure change. The development team says it is too complex. The SEO team recommends a schema implementation. It goes into the backlog. Limely does both. Our SEO team works inside the codebase alongside our developers, which means recommendations get implemented and development decisions are made with SEO in mind from day one. For stores we did not build, we bring the same depth of platform knowledge to auditing and improving what is already there.
Every part of ecommerce SEO, handled in-house.
Category Architecture
How you structure your collections, what you call them and how they link to each other is your single biggest organic lever. We get this right before anything else.
Product Page Optimisation
Title tags, meta descriptions, structured data, unique descriptions and internal linking at scale. We build systems that work across thousands of products, not just the top ten.
Keyword Research
Transactional intent keyword research mapped to your category and product structure. We find the terms your customers use when they are ready to buy, then build the architecture to capture them.
Technical Foundations
Faceted navigation, crawl budget, site speed, canonical tags and indexability. The technical layer that determines whether all the content work actually pays off.
Content Strategy
Buying guides, category page copy, blog content and landing pages targeting informational and commercial intent. Content that supports rankings and moves customers closer to purchase.
Conversion-Led Reporting
We report on rankings and traffic, but the metric we care about is organic revenue. Every report is tied to what the SEO work is actually contributing to the business.
Category architecture is your biggest organic lever
The way you structure your collections or categories, what you name them, how deep the hierarchy goes, how they link to each other, all of it determines whether Google sends buying-intent traffic to your store or sends it to a competitor instead. Get this wrong and no amount of link building or content production will compensate. Get it right and the organic traffic compounds over time. We use Google Search Console data, keyword research and competitor analysis to map out the category architecture that gives your store the best possible organic foundation. Then we implement it, whether that is on a new build or a migration of an existing store.
SEO and development working from the same brief
When SEO and development are separate disciplines handled by separate teams, SEO requirements get translated, delayed and sometimes lost entirely. URL structures get set up wrong. Breadcrumbs are missing schema. Canonical tags point to the wrong pages. Page speed is an afterthought. Because Limely handles both sides, the brief is the same for both. Our developers know the SEO requirements before they write a line of code. Our SEO team knows the technical constraints before they make recommendations. The result is a store that is built right from the start, with Google Search Console data feeding back into development decisions on an ongoing basis.
Ecommerce SEO questions, answered straight.
Ecommerce SEO deals with challenges that do not exist on most other websites. Thousands of product pages that need optimising at scale. Category hierarchies that determine which pages rank for buying-intent searches. Faceted navigation that creates duplicate content. Crawl budget constraints on large catalogues. The intent is transactional, which changes how you approach keywords, content and conversion. Generic SEO approaches do not account for any of this.
Both can perform well. Shopify is cleaner out of the box but has limitations around URL structure and faceted navigation. Magento gives you more control but generates more technical SEO debt if it is not configured correctly. The platform matters less than how well it is set up and maintained. We know the strengths and failure modes of both.
Through systems, not manual effort. We build templates and rules for title tags, meta descriptions and structured data that apply intelligently across your catalogue. We then identify priority pages that need individual attention and handle those separately. The goal is comprehensive coverage with targeted depth where it matters most.
Technical SEO maintenance, on-page optimisation, content production, link building activity and monthly reporting. The exact mix depends on where your biggest opportunities are. We will outline a clear scope before you commit to anything.
Rankings and organic traffic are leading indicators. The metric we actually care about is organic revenue. We set up proper attribution from the start so you can see exactly what the SEO work is contributing to the business each month.
Yes. A significant amount of our SEO work is with stores built by other agencies or in-house teams. We audit the existing setup, fix what is broken and build on what is working.
What our customers are saying
“We're absolutely thrilled with the work Limely have done for us. Taking our website to the next level with Magento 2 was the best thing we ever did, we'll be continuing to work together for the foreseeable!”
“We are really pleased with our new website and the support and great service Limely have provided during the whole process. Not only are Limely excellent at what they do, but are a friendly, approachable team who put their clients' best interest at the forefront of their work.”
“The site itself looks great but the way that the whole team were prepared to go the extra mile, including helping me with the brilliantly-written content shows how much they care about their work. Thank-you to the whole team and I look forward to working with you again soon!”
“I was very pleased with the quality of the websites which Limely built for us. They took a complicated brief and created a bespoke solution which kept everything as simple as possible. The team are a pleasure to work with and I wouldn't hesitate in working with them again for future projects. An excellent web agency.”
“Our brief was a custom website, with lots of complicated functions along the way, and Limely have smashed it and built us an amazing website. Would 100% recommend to anyone looking to have a new website created, their knowledge, experience and professionalism is the best.”
“What can I say... the guys at Limely are a dream to work with! Not only have they made our website something to be incredibly proud of but we have made some fab friends in them! Thank you so much for everything!”
Paul Hambidge
Factory Direct FlooringGrow your organic revenue.
Tell us about your store and we will come back with a clear view of where the organic opportunity is and what it will take to capture it.