Building a sleek new website for specialist eco-material producer

What we did

Product Enquiry
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UI/UX Design
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Striking the balance between professional and approachable

Founded in 2014, sustainability is at the core of Plastecowood. Their unique technology provides an innovative solution to the plastic packaging waste crisis as they offer a wide range of recycled alternatives to traditional products.

Their trademarked Smartawood™ is an eco-friendly alternative to timber which led them to win the Santander X Global Environmental Challenge Award in 2021. Their product range includes picnic tables, benches, planters and even decking.

With such high accolades, their customers range from individuals all the way to national corporate clients. Plastecowood’s shiny new website appeals to corporate clients without discouraging smaller customers; striking the perfect balance between professional and approachable.

Team Limely loves a bit of gardening and DIY at the weekend so naturally we couldn’t wait to get stuck into this project and create the website of Plastecowood’s dreams.

Optimising product pages to drive lead generation

Ensuring Plastecowood’s product pages are crisp, informative and user-friendly

When Plastecowood approached us in 2021, their website was in desperate need of a refresh, both aesthetically and functionally. We strengthened their online presence, streamlined the user experience and developed bespoke features to help them drive growth.

Each product page is equipped with slick technical data sheets and environmental impact infographics to demonstrate their credentials, consistently building trust with the user.

We also recognise that lead generation is an extremely important part of Plastecowood’s growth strategy. Hence, call-to-actions are prominently placed and colour is utilised to draw the user’s attention to them.

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Product Enquiries

Not sure which product is right for you? Use our bespoke product enquiry form to find out!

Enquiry forms can be pivotal in terms of lead generation as they showcase professionalism and provide a deeper insight into your audience’s needs.

Team Limely created a bespoke form so users can enquire about the specific products they are interested in. Appearing on each product page, when Plastecowood receives the completed form, they can easily identify the most efficient and effective way to encourage conversion.

Bespoke Iconography

Utilising visual elements to convey key messages and capture user’s attention

Our talented designers developed a unique set of icons and graphics to convey Plastecowood’s key messages in a visually appealing and memorable way. From demonstrating weather resistance to durability and perhaps most importantly, sustainability, whilst also strengthening their brand identity.

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Case Studies

Instilling confidence and showcasing extensive experience

We created a dedicated area within the site for Plastecowood to demonstrate their expertise and experience within their field. The sophisticated page layout incorporates high-quality imagery within a grid format to capture the attention of the viewer and highlight Plastecowood’s sophisticated solutions across various industries.

Advanced Search

Filtering irrelevant results for enhanced user experience

Team Limely know all too well that time is of the essence when it comes to websites. That’s why we developed an advanced search tool that helps users find what they’re looking for, faster. Our predictive search and filter tool displays relevant products as the user begins typing, vastly speeding-up the traditional search experience.

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Enquiry Form

Clear and concise multi-step enquiry form to generate leads

From the outset, we understood that one of Plastecowood’s main aims was capturing leads. Our designers and developers got to work on creating a user-friendly, multi-step form that would do just that. Bespoke iconography seamlessly guides the user through the process without it feeling like an arduous task.

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Search Engine Optimisation

Our SEO expert ensured the new site got the traffic it deserves.

7.06 %

Increase in Organic Sessions

20.12 %

Increase in Organic Goal Completions

5.12 %

Increase in Keywords ranked 1-3

Mobile Optimisation

Optimising for mobile is crucial for success

Ensuring that site navigation, text size, image display and page-speed is optimised for mobile couldn’t be more important than it is today. We designed the mobile site to have minimal steps to conversion to maximise opportunities for Plastecowood.

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