Factory Direct Flooring: Ecommerce Case Study

Introducing

Factory Direct Flooring

Industry

Wood & Laminate Flooring

Services

Website Design & Development, Ecommerce

Website

factory-direct-flooring.co.uk

A high-functioning Magento 2 ecommerce store to increase transactions

Factory Direct Flooring approached us as they wanted to expand their existing online business and drive tangible growth for the brand. We developed bespoke features to encourage transactions and streamlined the user journey to improve the overall experience for customers.

Bespoke room visualiser to encourage conversion

To encourage customers to convert whilst creating a lasting impression, we expertly integrated a room visualiser tool which allows users to view various types of flooring within their own homes.

This advanced augmented reality feature is an excellent tool for providing personalised ecommerce experiences for users and allows FDF to truly stand out from competitors whilst driving conversions.

15.7%

Increase in conversions

32.1%

Increase in total revenue

37.8%

Increase in transactions

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Advanced room calculator to reduce abandoned carts

We developed a bespoke room calculator tool that allows customers to view the total price of flooring for their space, in addition to the price per square metre. The user-friendly interface and personalisation that this tool provides ensures a positive experience for every user.

Users can also save the dimensions of multiple rooms so they can easily calculate the cost of flooring the entire downstairs or solely their kitchen! As most cart abandonment occurs when additional costs appear at the checkout, this tool mitigates the risk and reduces missed opportunities.

Streamlined buying journeys increased transactions by 37.8%

To ensure users can shop in the best way for them, we implemented multi-product categorisation, enabling them to browse products by room, material or colour and view the range in list, grid or gallery view. A ‘quick view’ functionality also allows users to view more information about a product without having to leave the category page they’re on, vastly improving the user journey.

Building customer loyalty with a dedicated portal

A dedicated members account area allows customers to log in to access a range of advacned features. The portal creates a personalised experience for users as they can easily access all of their projects (or rooms) and view their wish-lists in one place.

Additionally, the customer account feature allows users to utilise an express checkout, track orders and save multiple addresses to simplify and streamline the purchasing process and encourage conversions.

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Driving sales with a free sample feature

Factory Direct Flooring pride themselves on their exceptional customer service. We wanted to reflect this within their new Magento 2 site so we created a bespoke free sample feature which enables customers to order up to 2 free samples in just a few clicks.

This ‘quick-add’ button displayed on each product within the category pages encourages conversions due to its simplicity and speed. By limiting the number of free samples a customer can order, we encourage users to make quick decisions without feeling overwhelmed.

Review integrations and UGC to instil trust

To instil trust when a user lands on the site, we integrated Reviews.io to display genuine reviews from verified customers. Incorporating trust signals such as the national delivery service and free sample feature within the homepage banner, further illustrates credibility.

A bespoke real-time customer order announcement feature in the form of animated forklift trucks driving along the bottom of the site showcasing real-time orders, is an engaging and unique way to demonstrate trustworthiness. By incorporating user-generated content (UCG) on the homepage, site visitors can also see the beautiful results of other FDF customers and once again, feel reassured.

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Increased mobile transactions with responsive design

Optimising ecommerce stores for mobile devices is absolutely essential to success! By focusing on responsive and mobile-focused web design and ensuring thumb-friendly navigation, we created a seamless ecommerce experience for users visiting from any device.

Whether a user visits from an iPad, iPhone, Android, MacBook, PC, laptop or any other device, they will encounter a consistent and seamless shopping experience that encourages them to convert.

Additional features that drive digital growth

Dedicated Discount Area

A dedicated discount page ensures users can quickly find all of the latest offers, encouraging conversions and driving revenue.

Ask A Question Functionality

Increased customer trust with a unique feature that allows users to ask public questions that FDF can easily respond to.

Ecologi Live Tracker

Showcasing FDF's sustainability credentials by automatically displaying the number of trees planted to offset their carbon emissions.

From the 🐴's mouth...

5.0 from 47 reviews

We're absolutely thrilled with the work Limely have done for us.

We're absolutely thrilled with the work Limely have done for us. Taking our website to the next level with Magento 2 was the best thing we ever did - we'll be continuing to work together for the foreseeable!

Paul Hambidge

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