Delivering 32.1% Revenue Growth for Factory Direct Flooring
A high-performance Magento 2 Hyvä rebuild for one of the UK's leading online flooring retailers, featuring a bespoke room calculator, AR visualiser,
Introducing
Factory Direct Flooring
Industry
Home & Flooring
Services
Ecommerce Design & Development, SEO Strategy
A blazing-fast Magento 2 Hyvä storefront
Factory Direct Flooring is one of the UK's most popular online flooring retailers. Limely originally built their Magento 2 store back in 2018, and when the time came to take it to the next level, they came back to us. We rebuilt the frontend on Hyvä, redesigned the user experience with a suite of advanced bespoke features, and implemented a comprehensive SEO strategy, delivering 32.1% revenue growth, 37.8% more transactions, and a PageSpeed score of 100.
From slow to lightning-fast with Hyvä
The Luma frontend was the primary bottleneck. Core Web Vitals were failing, and customers were abandoning before products even rendered. By rebuilding on Hyvä, we achieved a perfect PageSpeed score of 100, directly contributing to the 37.8% increase in transactions and the revenue growth that followed.
The impact we made
An advanced calculator that removes purchase anxiety
Flooring is a considered purchase. Customers need to calculate coverage before they can commit. We built an advanced room calculator directly into product pages, letting customers enter their room dimensions and instantly see exactly how much flooring they need along with the total price and price per square metre. The tool has been instrumental in moving customers from browsing to buying.
See it in your room before you buy
We built a bespoke room visualiser that lets customers preview flooring in their own space before committing to a purchase, dramatically reducing hesitation and returns. Customers can also order up to two free samples before buying, removing every barrier between interest and purchase.
“We're absolutely thrilled with the work Limely have done for us. Taking our website to the next level with Magento 2 was the best thing we ever did.”
Trustpilot and real-time order activity
We integrated Trustpilot to surface verified customer reviews throughout the browsing journey, providing the social proof flooring buyers need at the moment of decision. We also built an eye-catching real-time order activity display (animated forklift trucks showing live orders being processed), creating a powerful sense of credibility and urgency that encourages conversion.
Urgency, loyalty, and a customer portal
Countdown timer promotional banners highlight deals, delivery deadlines, and seasonal offers at exactly the right moment in the buying journey. A dedicated discount area and streamlined customer account portal make it effortless for returning customers to track orders and reorder, driving repeat purchases from Factory Direct Flooring's loyal customer base.
