Driving ecommerce growth with advanced SEO and Magento 2 expertise.
13.6%
increase in organic sessions
30%
increase in organic revenue
31%
increase in keywords ranked 1-3
Lingerie Outlet Store
Fashion Ecommerce
Ecommerce, SEO
Lingerie Outlet Store approached us in need of an advanced ecommerce website to replace their outdated online presence. We crafted a modern and streamlined store on Magento 2 and implemented a supercharged SEO strategy to drive growth for the fashion brand.
Creating a seamless experience was crucial to the success of the new website. We developed a conversion-driven, friction-free, Magento 2 ecommerce site that drives sales by implementing a range of techniques and features including:
Modern-day ecommerce isn’t just about selling products to the user. It’s about an entire shopping experience, from recommending new products to inspiring customers and ensuring a smooth user journey from start to finish.
To drive conversions and increase the average order value for Lingerie Outlet Store, we developed a bespoke ‘complete the look’ feature. When a user lands on a product page, our advanced algorithm will automatically recommend matching or similar products to gently encourage users to add more products to their basket.
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To ensure a seamless user experience for site visitors, we developed a unique ‘search by size’ feature which allows users to quickly and easily find products that suit them.
A streamlined search tool located adjacent to the main search bar provides a simple drop-down menu that allows users to solely view in-stock products in their size. Ultimately, reducing customer frustration, increasing satisfaction and driving sales for the brand.
Enabling users to find the products they’re looking for as quickly as possible is paramount to a successful ecommerce website design. We implemented layered, hierarchical navigation into the interactive menu and enabled customers to narrow down their search using filter options.
We also integrated a smart search tool called Searchanise into the site which enables lightning-fast product searches thanks to nifty features such as visual product suggestions, synonym search and autocomplete.
To drive highly-targeted organic traffic to the new Lingerie Outlet Store website, we developed an all-encompassing SEO strategy to improve brand reach and gain attention from the brand’s target audience. The strategy included a range of techniques including:
To encourage users to add products to their baskets, we developed a bespoke ‘deal of the day’ feature within the Offers page. The eye-catching colour palette paired with clever UX design ensures that customers don’t miss out on great offers and creates a sense of urgency that in turn, encourages conversions.
To inspire users with engaging articles and helpful guides, we created a unique, digital magazine. Essentially, the informative hub is jam-packed with information, style ideas and product recommendations that develop customer relationships and build brand loyalty.
Additionally, the digital magazine supports the overarching SEO strategy as it enables the brand to create and publish valuable SEO content that contains strategic keywords and provides tons of internal-linking opportunities.
We developed an inactivity pop-up that recognises when a user has been inactive for a specified amount of time. When that time-limit is reached, a window automatically appears on the page notifying the user of their inactivity whilst displaying other products that may be relevant to them.
Not only does this improve the user experience, it tactically keeps users browsing the site as it encourages them to click through to other products, rather than leaving the site altogether.
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To encourage customer loyalty and ensure the buying journey is as seamless as possible, we developed a powerful wish list functionality that allows users to keep coming back to their favourite products, time and time again. Additionally, by providing users with a dedicated size guide area, we instilled trust and demonstrated credibility for the brand.
Customers can also purchase digital gift cards within the Lingerie Outlet Store website, allowing the brand to increase sales from an additional income stream that they previously didn’t have.
We employed responsive design to ensure that the new Lingerie Outlet Store ecommerce site is seamless to navigate on mobile. By ensuring thumb-friendly navigation, optimising imagery to automatically adapt to any screen size and employing page speed optimisations, we ensured a streamlined buying journey for users on-the-go.
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Working with Limely has been a pleasure from the start. The team have given us the support we needed every step of the way and we’re already excited about the results we’re seeing. Always quick to respond and continue to look at new ways to improve the site.
Clare Hanes
