Advanced features that increased mobile revenue by 57%

Previously, Tile Merchant’s online checkout process was time consuming and restrictive in terms of payment options.

To reduce abandoned carts and encourage conversions, we diminished distractions on the checkout page with a minimal header and footer, ensured a lightning-fast experience and integrated a range of payment options including Google Pay and PayPal, in addition to a payment plan option via Humm Finance.

Now, customers can always choose their preferred payment method which has helped to reduce abandoned carts by almost 10%.

As society becomes more ingrained with the ‘want it now’ culture, customers want products instantaneously and are unwilling to wait for standard delivery methods. That’s why we developed a Click & Collect feature which enables site visitors to see a range of tiles they like the look of and pick them up on the same day.

The success of this feature is highlighted by the fact that Tile Merchant has seen a noteworthy 28.8% increase in revenue since this feature was introduced to the site.

As a significant proportion of Tile Merchant’s revenue comes from tradespeople, we developed a bespoke feature that caters specifically to their needs and pain-points. TradePLUS+ provides a dedicated area for tradespeople to login and access a variety of useful tools, from exclusive discounts to priority Click & Collect before stores open to the public.

The feature allows Tile Merchant to create customer groups and apply different discounts to those unique groups. This advanced functionality enables Tile Merchant to provide excellent customer service for their trade clients and subsequently, build trust and customer loyalty.