Westminster Stone

Advanced functionality that increased revenue by 34%

Developing three Magento 2 ecommerce sites for renowned flooring and paving retailer.


Increase in revenue


Increase in organic sessions


Increase in all sessions

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Westminster Stone


Stone Flooring Retailer


Web Design & Development

Driving ecommerce growth with a bespoke multi-site built on Magento 2

Westminster Stone approached us back in 2020 as they were in need of not one, not two but three ecommerce sites to drive the business towards their ambitious revenue goals. We designed, developed and launched three advanced sites that are entirely manageable within one multi-site Magento platform.

Limely has a great team, both friendly and knowledgeable.

Tom Clifford

Westminster Stone

Creating the optimum shopping experience

Westminster Stone is a reputable paving brand proudly used and approved by organisations such as the National Trust, The Eden Project and has even featured on Channel 4’s popular TV show, Escape to the Chateau! 

Due to their preceding reputation, their online shopping experience must reflect their renowned quality and exceptional customer service in order to drive growth. We equipped the new site with the best of Magento 2’s advanced ecommerce features, seamless navigation and a beautifully layout to give them the best chance of success.

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23.4% increase in conversions with a bespoke calculator

We developed a bespoke calculator tool called MyDesign which aims to reduce staff time wasted on phone calls from customers wondering how many paving stones they need to fulfil their projects.

This impressive feature allows users to enter the measurements of their area and the tool instantly displays the number of packs customers need to purchase. Additionally, customers can save their dimensions and create multiple projects, providing a personalised user experience that is sure to impress.

Advanced SEO that increased new users by 23.9%

Our SEO wizards waved their magic wands to maximise conversion opportunities, increase revenue and drive growth for Westminster Stone.

As a result of extensive keyword research that informed the sitemap and meticulous migration efforts, in addition to SEO strategy development, competitor analysis, content writing and ongoing technical fixes, we have achieved fantastic results for the renowned flooring and paving retailer.

26% increase in organic sessions with content marketing opportunities

To support Westminster Stone’s digital marketing efforts, we created a beautiful digital area to house everything from pavings guides and interior design ideas to garden inspiration and case studies. Not only does this contribute to building robust customer relationships, it also provides a fantastic SEO opportunity that can be utilised to reach new audiences by increasing organic traffic.

Superior efficiency with an advanced Magento multi-site

To improve operational efficiency, we designed, developed and launched a trio of ecommerce websites that are entirely manageable within one multi-site Magento 2 platform.

As a result, Westminster Stone have reduced admin costs and minimised wasted time as their team can quickly and easily update stock levels, add new products and set up promotions from one centralised hub. The new multi-site enables the team to focus on creating the best experience for every customer.

Seamless experiences from desktop to mobile

Whether a customer visits a website from a mobile, tablet or laptop, they should encounter the same seamless experience if a brand wants to foster a positive relationship and encourage them to return time and time again.

Our team ensured that the new website designs were fully responsive and optimised for mobile with technical optimisations and succinct coding that ensures that the mobile site runs as fast as lightning, whilst key call-to-actions are located within the thumb-friendly zone for streamlined navigation.

Driving footfall with an advanced store locator

As Westminster Stone have a range of display centres across the country, we designed and developed a bespoke store locator feature that allows users to quickly find their nearest location.

Not only does this encourage footfall by showcasing their locations to users, it also maximises local SEO as each display centre page makes a significant contribution to their local SERP rankings.

What our clients say

Google Reviews

5.0 from 47 reviews

Limely has a great team, both friendly and knowledgeable.

They developed three stunning websites for our 3 brands which are all managed from one system which is very handy, Limely has a great team, both friendly and knowledgeable, and they’ve come to feel like our company’s digital marketing department.

Tom Clifford


Ecommerce Projects

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