Westminster Stone

Building a brand new Magento 2 Store for a renowned flooring provider

From WooCommerce to Magento 2

Migrating and building a trio of Magento 2 sites for Westminster Stone

Back in June 2020, Westminster Stone approached Limely as they were in need of a complete overhaul of not only their main site, but the two other flooring companies that they own: Paving & Flooring and Garden Stone.

Westminster Stone is a family run outdoor flooring business that provides high quality, hand made flagstones and tiles which make for beautiful flooring for gardens and landscapes.

Faced with this huge task, Limely couldn’t wait to get stuck in and create one big functional Magento 2 multi-store for this reputable stone flooring provider.

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What we did

Magento 2 Icon
Magento 2
Quantity Calculator
Fast Page Load
Conversion Rate Optimisation
Multi Site

Creating the optimum shopping experience

Making sure Westminster’s customer experience matches their quality products

Westminster Stone offers a wide range of stones and flagstones varying in colours and materials and proudly stock flooring used and approved by the National Trust. They have even had an honourable mention on Channel 4’s popular TV show, Escape to the Chateau.

With such a reputation, it was important that Westminster Stone’s customers were provided with a shopping experience that matched their renowned quality.

So, Limely got to work making sure that they took advantage of all of Magento 2’s features made specifically with ecommerce businesses in mind.

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Building MyDesign

To continue Westminster excellent customer experience, Limely built MyDesign.

MyDesign is a feature Limely built and implemented onto Westminister Stone’s new Magento 2 site.

MyDesign allows users to insert specific measurements from their own individual project in order to purchase exactly what they need.

This creates a much more individualised and personal experience for the customer and allows for a quick, easy and efficient shopping experience, one that they wouldn’t hesitate to return to.

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Guides, Inspiration & Ideas

Allowing for informative content to provide customers with the full package.

Alongside their quality products and unbeatable shopping experience courtesy of our highly functional development and Magento 2, Limely made it so Westminster Stone had an area in which they could dedicate to industry-specific literature.

This area consists of helpful guides, inspiration and flooring design ideas so customers can not only shop for the flooring of their dreams but also be equipped with the information they need to install it and do so according to the latest trends and their individual style.

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Using Magento 2 to Create a Multisite

Allowing Westminster to manage all 3 sites from one platform.

Here at Limely, we work with Magento 2 for a multitude of reasons. It’s fast, efficient, up to date and gives our clients the opportunity to create a show-stopping online store.

And thanks to its multi-site feature, we made it so Westminster could access and manage all three sites from one platform to ensure they forever have their finger on the pulse of each and every business.

It allows you to implement actions across all three sites or one site at a time and makes business management a doddle.

This way Westminster Stone can worry less about juggling their three websites and place more focus on maintaining an unbeatable shopping experience.

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Here's some more of our work

With Magento 2

  • eCommerce
  • Web Design
  • Magento 2

Working with

Factory Direct Flooring

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Working with

Gorgeous Shop

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Working with

Beat It

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  • eCommerce
  • UI Design
  • Magento 2

Working with

Lingerie Outlet Store

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