Beers Timber

Re-vamping and refreshing a successful online store

What we did

Magento Build

Website Design

Branch Locator

Stock Check

Dynamic Delivery Lead Times

Magento

Creating a user-friendly online store for Beers

When Beers approached us with the need for a refreshed, up-to-date version of their huge online store, selling timber and building supplies, we knew we could make a real difference. The existing site was slow, not very user-friendly and lacked a lot of basic features that every e-commerce site should really have.

As a team, we put our heads together to create an expert, intricate solution that worked for both Beers and their loyal customer base.

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Upgraded to Magento and packed with features

We upgraded Beers to Magento as it’s the most powerful ecommerce platform and perfectly suited the needs of their complex online store. This meant that we could add a handful of impressive features to really take the site up a notch. These included:

  • Powerful stock check within their multiple-site warehouses and branches that integrated with the online store
  • Click & collect customer orders enabled to work with the stock system
  • Intelligent CRM that can find a customer’s nearest branch with their desired stock
  • Coverage Check to ensure delivery is available for each individual customer
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Project

A dedicated careers page

Beers is an ever-expanding family-run business, always on the lookout for new talent in the builders’ merchant industry. For anyone who might come looking on the site for new job postings, they’ll be able to skip the noise and go straight to the dedicated Careers page. We’ve added in direct links to Indeed postings along with an FAQ section for curious job hunters.

Mega menu to manage large catalogue

The online store for Beers Timber & Building Supplies has a huge catalogue of products: from various types of timber and power tools to flooring and plumbing fittings. To tackle this, we built in a user-friendly mega menu to house all of the products. It’s easy to navigate and creates a more streamlined user journey for customers.

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Nearest store locator

The goal of designing and building an ecommerce site is, of course, to increase conversions. And how do you do that? By improving UX, streamlining the user journey and increasing opportunity to buy for any potential customers.

With this handy new Store Locator feature, users can find their nearest Beers store instantly. This is a priceless feature for an online store with physical branches, as it seamlessly links the two together.

MOBILE
MOBILE

Things look slick on mobile

An integral part of revamping the Beers website meant bringing it up to speed with the levels of responsiveness that today’s ecommerce stores should demonstrate. Across any device, users can smoothly browse the store and quickly purchase products.

In fact, they can do just about anything on mobile that’s possible on a desktop: logging into their account, locating their nearest store, searching for their chosen product.

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