A Lead-Generation Website That Transformed McCombie Group's Online Presence
A conversion-focused WordPress website for McCombie Group, a growing construction and home improvement company, featuring a bespoke multi-step enquiry form,
Introducing
McCombie Group
Industry
Construction
Services
WordPress Design & Development
Website
mccombiegroup.co.ukAn advanced website built to generate quality leads
McCombie Group approached us in need of an advanced lead-generation website to drive results for their growing construction and home improvement company. We designed bespoke enquiry forms, streamlined the user journey, and transformed their online presence, delivering a 22.1% increase in total users, a 22.5% rise in new users, and a 13.2% growth in sessions.
The impact we made
A bespoke multi-step enquiry form to drive quality leads
We developed a bespoke multi-step enquiry form with superior UX to encourage high-quality leads. Bespoke icons instantly differentiate each service McCombie offers, making it easy for users to find what they are looking for. The form guides users through defining the details of their project, ensuring the team only receives serious, well-qualified enquiries.
A dedicated project area to showcase expertise
To instil trust and demonstrate McCombie Group's expertise in construction and home renovation, we created a dedicated area to display past projects the team are proud of. This section provides genuine value for site visitors evaluating the brand and also acts as a strong SEO opportunity, incorporating keywords that help new clients find the business and driving continued growth in new users.
Persuasive content writing that reflects the brand's quality
Our content writers created high-quality, persuasive copy that reflects McCombie Group's high-end services and professionalism. We also migrated selected content from the existing website, adapting technical descriptions, images, and specifications to ensure a seamless experience on the new site.
Streamlined navigation for a superior online experience
We prioritised navigational excellence in the new McCombie Group website, knowing that a smooth user journey would be key to converting visitors. Hierarchical layered navigation, optimised imagery, and a clean minimal design work together to deliver a frictionless experience from first visit through to enquiry submission.
“Outstanding new website designed and built by Limely for McCombie Construction Ltd! Limely have been amazing, a fantastic company and an amazing team of designers, developers and support staff.”
