A seamless lead-generation website for McCombie Group

Encouraging leads with streamlined navigation and conversion-driven design.


Increase in total users


Increase in new users


Increase in sessions

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McCombie Group




Website Design & Development

An advanced website with bespoke features to increase quality leads

McCombie Group approached us in need of an advanced lead-generation website to drive results for their growing construction and home improvement company. We designed bespoke enquiry forms, streamlined the user journey and transformed their online presence.

Driving leads with a bespoke enquiry form

We developed a bespoke, multi-step enquiry form with superior UX to encourage high-quality leads. By designing bespoke icons, we were able to instantly differentiate each service that McCombie offers and ensure that users can swiftly find the service they’re looking for.

The enquiry form seamlessly assists users in defining the details of their individual project and ensures that the team only receives enquiries from serious customers.

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Streamlined navigation for a superior online experience

We prioritised navigational elements within the new McCombie Group website as we knew that ensuring a seamless user journey would be key to driving growth for the brand. We achieved lightning-fast and friction-free navigation by implementing a range of techniques including:

  • Hierarchical, layered navigation
  • Image optimisation
  • Minimal & clean website design

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Dedicated project area helped increase new users by 22.5%

To instil trust and showcase McCombie Group’s expertise in the field of construction and home renovation, we created a dedicated online area to display a range of past projects that the team are proud of.

Not only does this area provide exceptional value for site visitors, it also acts as a fantastic SEO tool by allowing the team to incorporate keywords and phrases that can help new clients to find the brand and in turn, increase new users visiting the site.

Generating high-quality leads with persuasive content writing

Our content writers got to work creating high-quality, persuasive content that reflects McCombie Group’s high-end services and professionalism. We also migrated some content from the existing website, including technical descriptions, images and specs, before adapting this copy to ensure a faultless user experience.


Instilling trust by showcasing reviews

In order to instantly instil trust in new site visitors, we ensured that reviews were easily accessible within the homepage. The review section highlights McCombie Group’s expertise and extensive experience by showcasing testimonials from satisfied customer who wouldn’t hesitate recommending the brand to their friends!

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Dedicated news area provides content marketing opportunities

To increase organic traffic, reach new users and increase content marketing opportunties, we created a dedicated area within the site to house the latest industry news, home improvement inspiration and construction trends. Not only does this provide value for prospect customers, it also aids in the brand’s overarching digital growth strategy as SEO content and keywords can be incorporated throughout.

Increasing sessions with responsive design

To ensure that every user encounters the same, high-quality online experience when visiting the McCombine group website, we employed responsive design. By implementing thumb-friendly navigation, optimising enquiry forms for mobile users and ensuring images were adaptable to different screen sizes, we provided  superior UX for every visitor.


Google Reviews

5.0 from 47 reviews

Limely have been amazing, a fantastic company and an amazing team.

Outstanding new website designed and built by Limely for McCombie Construction Ltd! Limely have been amazing, a fantastic company and an amazing team of designers, developers and support staff.

Zak McCombie

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