Today marks international Earth Day! And what better way to spread awareness than to offer our top tips for making your ecommerce site more sustainable!
In 2021 global ecommerce sales grew a whopping 14.2%, and this growth is set to continue! However, alongside this increase in ecommerce sales, also comes an increasing environmental footprint. So without further ado, this International Earth Day we show you our top tips for reducing your businesses footprint;
1. Use Eco-Friendly Packaging
We know, we know, you’ve heard it before! But it’s worth re-iterating. Public awareness of the packaging crisis is only increasing (as it should be!) and if your business doesn’t do its bit to save the planet, guess what? Your customers won’t be coming back!
88% of UK households see recycling as a normal part of everyday life, so if your packaging isn’t yet recyclable, it’s time to do your research and look into switching it up.
If you’re looking to go one step further, why not go biodegradable where you can? There are some fantastic innovations in this area such as Biodegradable Packing Peanuts that simply dissolve in water! Cool right?
2. Offset your Carbon Footprint
So you don’t sell physical goods? Don’t worry, we haven’t forgotten you. We suggest you sign up to the initiative led by Ecologi, where you offset your carbon footprint by planting trees. Don’t worry if you’re not green-fingered, Ecologi does all the planting, you can just sit back and watch your forest grow!
We like to practice what we preach here at Limely HQ so of course we’ve signed up – you can track the progress of our growing forest right here!
3. Use a Green Delivery Method
The rise of ecommerce sales also means the rise of deliveries! There are many ways your business can reduce its impact on the environment;
- Ensure you consolidate multiple product orders into one delivery. This way, you are reducing the number of trips your delivery driver has to make, thus reducing emissions.
- Why not look into low-carbon emitting methods of transport too? Electric vehicles are much more eco-friendly than regular petrol or diesel vehicles and cyclists are becoming an increasingly popular transport method, especially if your business is localised!
4. Encourage Customers to Recycle and Reuse
Simple marketing tricks such as graphics, stickers and slogans can really encourage customers to recycle packaging or better yet, reuse and re-purpose it! Did we mention you can print these marketing materials using eco-friendly inks to reduce your environmental impact even more?
Check out this example from Innocent Drinks; using fun illustrations highlights the importance of recycling packaging and appeals to a wide audience, win win!
5. Be Transparent
One thing that’s worse than not having an eco-friendly business strategy is covering up the fact that your business may not be carbon neutral! Nowadays, customers are much more aware of our environmental impact and many consumers actively look for information regarding the environmental policies of businesses.
The best thing you can do is to publish exactly what you are doing to try and reduce your businesses environmental footprint, but be open and honest about how it is a work in progress. At the end of the day, we are all on the journey of learning about new ways to help the planet.
So there you have it! Our top tips for making your ecommerce business a little more sustainable, we hope it helps!
If you have any suggestions, don’t hesitate to share them with us over on our social media channels (they’re on the left hand side of the screen right now!)