Top 10 Technology Trends Of 2024

Jessica Slack

As technology becomes more ubiquitous as the years roll on, we’re here to spill all of the tech trends that are set to dominate in 2024!

In 2023, we saw the rise of AI with the likes of ChatGPT and DALLE-3, sustainable tech, advancements in 3D printing and more. In 2024, we’re expecting to see even more growth in these areas, plus tons more. Keeping up with the latest tech trends is so important to ensuring your business is optimised to succeed within an ever-evolving world. Without further ado, let’s dive in!

1. The democratisation of AI

In 2024, the democratisation of AI will become more important than ever before. Already, adoption of AI is 2.5x higher than it was in 2017 with the innovative tech infiltrating a range of industries including finance, manufacturing and even our personal lives with the likes of ChatGPT speeding up general admin tasks and helping us with our everyday activities. The consumer demand for low/no code AI applications has been exponentially increasing since OpenAI launched ChatGPT and took the world by storm back in November 2022. To highlight just how integral this trend will be in the years to come, here are a few key stats:

2. Growth in CleanTech

CleanTech describes tech innovations that combat and eliminate carbon emissions whilst offering equivalent or advanced performance, when compared to their traditional counterparts. Examples of CleanTech include renewable energy technology such as solar or hydroelectric power, zero-emission vehicles and waste recycling. In the UK alone, the CleanTech sector is set to reach a staggering £561.9 billion by 2027. So, what does this mean for businesses? Depending on your sector, it could mean that you see many changes to processes as brands make the switch to CleanTech in a bid to reduce their environmental footprint and improve sustainability. It’s pretty certain than CleanTech will be touching every single one of us over the next few years, whether its by switching to OVO Energy, riding in an electric Uber or utilising tech that aids recycling at home.

3. Quantum computing leaps forward

Since the 1980s, quantum computing has been a fascination to many in the tech industry and beyond. Put simply, quantum computing is a multidisciplinary science that combines quantum mechanics, physics and mathematics to build a computer capable of performing calculations and complex problems that traditional computers and supercomputers cannot solve. Fast forward to today and we’re closer to real-world application than ever before. In 2022, IBM launched their most advanced quantum computer yet with 433 qubits. By 2025, IBM claim that they’ll have a computer with 4,000 qubits. It’s clear that this leap in quantum computing will have a significant impact on industries that rely on technology and we’re looking forward to seeing how this innovation develops!

4. IoT continues to expand

Despite the fact that the term ‘Internet of Things’ was first coined way back in 1999, it was just ranked as one of the top 5 most impactful technologies of 2023. Furthermore, it is predicted that the market will be worth a staggering $483 billion by 2027. If you’re not familiar with this tech, it simply describes devices within our modern world that have sensors, processing ability and software that can communicate with other devices and exchange data and information via the Internet. The IoT is readily used in manufacturing plants and distribution facilities for tracking progress and ensuring quality, but in more recent years it has been infiltrating our everyday lives in the likes of wearable devices like Apple watches, smart home devices and autonomous vehicles. It’s clear that IoT remains an extremely important tech trend that is only going to grow and intensify throughout 2024 and beyond.

5. Robotic Process Automation

As we get stuck into 2024, businesses are increasingly adopting robotic process automation (RPA) to streamline their operations. RPA involves training software programs to handle repetitive tasks, saving time and resources; By automating mundane tasks like data entry and document processing, RPA allows employees to focus on more strategic activities, boosting overall productivity. This technology not only accelerates processes but also enhances accuracy, reducing the risk of errors. With RPA, businesses can optimise their workforce, reallocating high-value human talent to more meaningful tasks. Additionally, RPA can be applied across various functions such as data extraction, appointment scheduling and compliance monitoring, offering a versatile solution for process improvement. As a result, companies leveraging RPA experience significant efficiency gains and cost savings while staying competitive.

6. Wearable devices

Wearable devices have been growing in popularity over the last few decades but in 2024, we’re expecting these devices to infiltrate the market and our everyday lives even further. So much so that by 2026, the wearable device market is set to reach a whopping $265 billion! Wearable technology has advanced beyond basic functions like sleep tracking and step counting. New devices, such as smart rings with near-field communication technology, enable contactless payments and keyless entry. Examples include McLear’s RingPay for payments and Cnick’s Tesla key ring for vehicle control. There’s also a growing interest in e-textiles, with products like Nadi X yoga pants and Sensoria socks offering posture analysis and injury prevention for runners; Even babies now wear smart clothes like the Owlet dream sock, which monitors vital signs.

7. Extended Reality

Since 2019, search volume for Extended Reality (XR) is up by a staggering 150%! XR is an umbrella term that encompasses mixed, augmented and virtual reality and describes the collide of technology with the real world. Until now, XR has largely been reserved for gaming but in 2024, we’re expecting to see it creep even further into our everyday lives with sectors such as medicine utilising the tech for surgeon training and the automative industry utilising it to reduce errors and injuries. It’s clear that XR has an important role in business as it can help to improve efficiency, reduce costs and also aid with innovative marketing campaigns such as surrealist marketing which has become increasingly popular over the last year.

8. Edge Computing

Put simply, edge computing describes the IT infrastructure that allows advanced technology such as 5G to operate throughout the globe. Without edge computing, the IoT, 5G connectivity and the digitalisation of the world wouldn’t be possible. Companies are increasingly investing in edge computing, with over half of new enterprise IT infrastructure expected to utilise it by 2024. Edge computing’s role is further emphasised by the growing reliance on AI, particularly in applications like self-driving cars and real-time security systems, driving interest in edge AI. As a result, it’s clear that edge computing is yet to make its mark on the world and we’re sure to see a rise in the tech over the next year and beyond.

9. Tech for Disease Detection

In 2024, the integration of AI and machine learning into diagnostic tools is set to reach unprecedented levels, particularly in healthcare. AI holds immense potential, especially in areas like cancer diagnosis and treatment, where it can significantly enhance diagnostic efficiency and improve patient outcomes. These technologies excel at swiftly and accurately analysing extensive medical data, potentially revealing hidden insights that can lead to quicker and more precise diagnoses. Collaborations with healthcare partners, such as the NHS, are already underway to leverage machine learning algorithms for predicting disease risk based on complex biomarker profiles. These advanced tools empower clinicians to tailor personalised treatment plans, incorporating targeted therapies, to optimise patient outcomes.

It’s clear that technology is set to make a significant impact on a range of industries in 2024 and beyond. Keeping on top of the latest trends and innovations will be integral to driving success for your brand as 2024 gets underway and we’re here to keep you in the loop. Need a helping hand with your website? Don’t hesitate to get in touch!

Jessica Slack

Content Marketing Executive

When Jess isn’t writing content for clients, you’ll find her painting in her art studio, walking in nature and enjoying delicious coffee ☕️

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