By 2030, the ironmongery and door handles industry is set to reach a staggering $11.91 billion.
After building our fair share of ironmongery and hardware ecommerce websites, we thought we’d gather our top 10 ecommerce websites in the industry that not only look beautiful, but also offer superior functionality and UX that drives sales. Whether you’re looking to switch up your existing ecommerce hardware store or are building a Shopify store from scratch, these inspirational ironmongery websites will get your imagination whirring! Without further ado, let’s take a look at the hardware and ironmongery websites that stand out to us.
1. Casson
The Casson website is timeless, elegant and allows products to shine through with a minimal but interesting web design layout. Founded by architects Jane and Megan with over 30+ years of experience between them, their curated collection of ironmongery and hardware is designed to showcase a wide range of designs to suit various tastes across the globe. The website is seamless to navigate, includes a smart search feature that enables users to quickly find the product they’re looking for and beautiful product photography takes centre stage to ensure the website attracts users who prioritise skilful design and craftsmanship.
2. Waterworks
Waterworks is a stunning ecommerce ironmongery website that perfectly balances design with functionality, much like the products the brand creates. The website offers lightning-fast loading, responsive design for a seamless mobile shopping experience, stunning product photography and a range of advanced ecommerce features such as an image-led mega menu and category navigation, bespoke customer contact forms, quick-add and extensive filtering options to speed-up customer searches. Additionally, a dedicated inspiration gallery houses tons of valuable blog posts (which is also great for SEO!) and inspirational images that allows users to ‘shop the look’ to achieve the bathroom or kitchen finishes of their dreams. Overall, we love this site!
3. The Handle Studio
The Handle Studio ecommerce website is sleek and stylish and prioritises boosting conversions with clever UX design that encourages users to add products to their basket and ultimately, checkout. Unique, advanced features such as a handle visualiser tool, bespoke iconography, advanced filtering options like ‘shop by finish’ and a rapid smart search feature allow for an optimised customer buying journey that feels intuitive, personalised and memorable. Additionally, integrated trust signals, powerful Magento 2 features, a dedicated content hub and responsive design also contribute to making this website both user-friendly and aesthetically pleasing for every user who encounters the site.
4. Plank Hardware
Thanks to considered web design, Plank Hardware immediately strikes as a playful, modern and design-led ironmongery website that prioritises affordable, design-led hardware pieces that elevate the everyday. The playful logo design is echoed throughout the website with various graphics and accent colours creating a beautiful, consistent brand identity throughout every page. The website layout is clean, minimal and prioritises the customer shopping experience with large imagery that allows users to see products in detail and flick between finishes via neat colour swatches without leaving the category page, allowing for a very quick and enjoyable shopping journey.
It’s clear that this site appeals to a younger audience, perhaps undertaking their first home renovation or those who love a good DIY project. Overall, the site does a great job in resonating with its target audience and the design has found the perfect balance between creating an extremely easy shopping journey and feeling both aspirational and affordable.
5. More Handles
More Handles is a leading architectural ironmongery brand specialising in high-quality hardware and homeware for both end consumers and trade customers. The ecommerce website instantly instils trust in users with a range of trust signals, considered use of their brand colour (which happens to be one of the most trustworthy hues in colour psychology!) amongst many other features. A VAT toggle allows users to choose whether they want to see product pricing incl. or excl. VAT depending on whether they’re trade or residential. A wishlist functionality, customer account area and hierarchical, layered navigation ensures product searches feel intuitive, regardless of how digitally proficient site visitors are. Overall, the website sets More Handles up for ecommerce success!
6. Hendel & Hendel
Established back in 1971, Hendel & Hendel is a British heritage ironmongery brand specialising hand-crafted hardware for homes across the UK. Based in Lincoln, the brand has over 50 years of design and engineering expertise, allowing them to create truly unique, beautiful and timeless designs. The ecommerce website truly reflects the timeless feel of the brand with a minimal, clean and simple aesthetic that ensures the product imagery takes centre stage. Additionally, unique colour trend guides are extremely helpful for users when they’re working out which handles are best for their furniture and builds customer trust. The site is simple in terms of style and doesn’t have an abundance of ecommerce features, but it really works for the Hendel & Hendel brand as it strengthens their messaging of timeless design, elegance and prioritising craftsmanship.
7. Rowen & Wren
Rowen & Wren is a unique homeware and hardware brand that is rooted in slow design and timeless aesthetics that blend a modern feel with traditional craftsmanship. The website layout is extremely editorial in style and the shopping experience feels like you’re flicking through an interior design magazine, making it a very memorable, nostalgic and enjoyable experience for customers. Lifestyle photography is clearly a priority throughout the website layout, with the imagery acting as the main marketing tool by connecting and resonating with users, allowing them to quickly envision how a product would look in their home. Elegant typography, subtle trust signals, an intuitive way to add products to the basket and unique content such as digital look-books, all ensure the website is a success.
8. Dowsing & Reynolds
Dowsing & Reynolds is an innovative, family-run ironmongery and hardware brand that prides itself on unique designs. When you land on the site, you’re instantly struck by a dark and moody aesthetic that sets the scene to display beautiful product imagery and makes the site stand out within the industry. Image-led shopping journeys allow users to quickly narrow down the products they’re looking for while quick-view features, product card ribbons and quick-links speed up the journey even further. Within the product display pages (PDP) cross-selling features are utilised to showcase matching products which allows users to make quicker purchasing decisions and increases average order value (AOV). Overall, the site balances boosting conversions with a beautiful site, making it a great success!
9. Industville
Industville are an award-winning, artisanal homeware and hardware brand offering a range of premium pieces. Their Shopify Plus website reflects their aspirational brand with beautiful, editorial-style layouts designed to inspire and resonate with their customers who prioritise sustainability, craftsmanship and high-quality design. Shopify SEO techniques ensure the website gets the organic visibility it deserves while an extremely sleek and clean website layout ensures customers encounter a seamless shopping experience, free of distractions. Various product display options allow users to personalise their experience to their preferences while an image-led mega menu also enhances the online shopping journey. Overall, the website is elegant, classic and enjoyable for users to browse.
10. Buster & Punch
Last but not least is ironmongery extraordinaire, Buster & Punch. Rooted in their love for working with rare, solid metals and creating unique, special pieces for homes across the UK, London-based Buster & Punch is making waves within a very traditional industry. The website is lightning-fast, offers seamless navigation and has a consistent aesthetic that truly captures the brand’s identity. Not only that, the brand recently did a collaboration with the rock musician Travis Barker, highlighting that they’re truly not a conventional ironmongery brand. Additional features such as a brochure download, behind the scenes video, bespoke iconography and a dedicate trade area, ensure the website is a joy to use for their target customers.
And there we have it! Our top 10 ironmongery websites that are sure to inspire your future ecommerce site. If you need a helping hand designing and developing your new hardware store or need a helping hand transforming an existing Shopify or Magento site, we’ve got you covered. Don’t hesitate to get in touch and we’ll be happy to help!
