255% Organic Revenue Growth for The Handle Studio
A Magento 2 ecommerce platform for a family-run ironmongery brand, built around a bespoke handle visualiser tool, smart search,
Introducing
The Handle Studio
Industry
Home & Hardware
Services
Magento 2 Design & Development, SEO Strategy
Website
thehandlestudio.co.ukA mobile-first Magento 2 platform built around the way people shop for handles
The Handle Studio is a family-run ironmongery brand with a wide product catalogue and a customer base that increasingly shops on mobile. They came to Limely needing a Magento 2 platform that put mobile experience and sales conversion at the centre of every decision. We delivered a bespoke ecommerce build featuring a custom handle visualiser tool, advanced smart search, a streamlined checkout, and an SEO strategy that drove 255% organic revenue growth.
A handle visualiser that lets customers see products in their own space
One of the standout features of the build is a bespoke handle visualiser tool, giving customers the ability to preview handles in different room settings before they buy. For a considered purchase like ironmongery, where finish, style, and proportion all matter, this kind of visual confidence directly reduces hesitation and returns. The visualiser is fully integrated into the product experience and works seamlessly on mobile, where the majority of The Handle Studio's customers browse.
The impact we made
Smart search and browsing designed around how people actually shop for ironmongery
Customers shopping for handles browse in multiple ways — by room, finish, trend, and style — so we built a browsing experience that supports all of them. Advanced smart search with autocomplete and synonym suggestions gets customers to relevant products in seconds. Multiple shopping views across list, grid, and gallery give different buyers the experience that suits them. Reviews.io integration adds the social proof that drives confidence at the product level, where the buying decision is made.
“We would not hesitate to recommend them. The design process was easy and we stayed updated throughout all changes required.”
An SEO strategy that delivered 255% organic revenue growth
SEO was embedded into the project from day one, not bolted on after launch. Technical, content, and backlink audits shaped the site architecture and URL structure before a line of code was written. A rigorous 301 redirect strategy protected existing organic authority through the migration. Post-launch SEO work built on those foundations — the results speak for themselves: 255% organic revenue growth, a 54% increase in page views, and a 6% lift in organic conversion rate.
