How to Write Original Content for Your Blog

30 July 2021| Post by Molly4 minutes


We all face a bit of writer’s block from time to time. Here’s how to knock it on the head.

It’s easy to feel defeated when you hit a dead end, worrying that your content isn’t original or interesting enough. It’s all well and good to check other sites and see what’s going on in the world, but copying content ain’t a good look! This post will give you all the hot tips on how to write a killer blog that will keep readers coming back.

Cut It Up

You need a strong and punchy heading to grab your readers attention. Sub headings are also your best friend, a bit of eye candy if you will. Make sure it’s snappy and interesting – humour is a great way to keep a reader, well, reading. If you make someone exhale a little more through their nostrils then you’re sorted, they’re bound to stay. Subheadings also make a blog easier to manoeuvre. You don’t want great big chunks of writing on the page because it looks intimidating and boring. It’s also great to include some images to make the page look pretty. You don’t want your readers to have to sit there and scan through for ages searching for the point. This leads us to point two.

Be Concise

With writing, sometimes less is more. Be economical with words. Don’t over salt your pasta, if you know what we’re getting at. Get to the point. Your reader has clicked on the blog because they’ve seen the title and they want to read what you have to say – so say it! And in an age of short videos, instantaneous content and TikTok, do people really have the time to scroll through pages and pages of word clutter?

Find Your Voice

This is key to originality. Thank your lucky stars that you’re not a red headed Disney mermaid who sold her voice to an evil octopus in hopes she’d get lucky. It’s important to get your voice/tone nailed down and recognisable. This part probably takes the most practice, but it’s also the most fun. A great way of finding your voice is to read. Get a flavour of the world you’re writing for, of your audiences and what they want to hear, what works and what doesn’t. Ask yourself: what do you enjoy reading? And why?


This is a bit of a tedious one, but you don’t want to be giving out the wrong info, do ya? Not only does dedicated research build trust with returning readers, but planning helps your final draft to be more to-the-point. There’s no beating around the bush – you’ll know what you want to say and how to say it. Research what’s trending, what hot goss there is on the street, what’s likely to get the most clicks, most exposure, what’s trending right now in your field, what do people want to read about? Make a list of questions for your plan and go about answering them in the most interesting way possible.


Don’t overlook this step! SEO drives conversions, increases traffic and provides long-lasting results for your site. SEO forces you to look at the importance of words and their order and how to optimise exposure. To read more about how to nail this one on the head, check out our blog-specifics post on SEO.

Always Include a CTA

A call to action is a compulsory way to end your blog. When they’re done, send the reader elsewhere, show em more of your fantastic work! See an example below. You want clicks, clicks and more clicks! But more importantly, it’s great to give your reader a sense of who you are and what brill work you do.

For some great examples of blog posts, keep up to date with Limely


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