A Brand New Magento 2 Hyvä Store for Northern Ireland's Largest Independent Flooring Retailer
A ground-up Magento 2 Hyvä design and build for Martin Phillips, bringing seven physical flooring showrooms online for the first time with a fast, considered ecommerce experience.
- Introducing
- Martin Phillips
- Industry
- Home & Flooring
- Services
- Ecommerce Design & Development
- Website
- martinphillipscarpets.co.uk
Taking Northern Ireland's largest independent flooring retailer online
Martin Phillips has been trading since 1981 and has grown into Northern Ireland's largest independent flooring retailer, with seven showrooms stretching from Belfast to Downpatrick. Their physical stores were thriving, but their online presence didn't reflect the scale or expertise of the business. We were brought in for a full design and build of a brand new Magento 2 store with a Hyvä frontend, giving customers a fast, considered way to browse carpets, wood, and vinyl flooring before ever stepping into a showroom.
Bringing showroom expertise to the product page
Choosing flooring online is harder than most ecommerce categories. Customers need to see texture, colour, and scale before they commit. We designed product pages that do the heavy lifting a showroom visit normally would, with rich imagery, clear specification, and free sample ordering built in, all running on a Hyvä frontend fast enough to keep customers browsing rather than bouncing.
A clear path from browsing to a booked measure
For most flooring purchases, the real conversion moment isn't an add to basket, it's booking a measure. We built a straightforward request a measure and instant quote journey directly into the site, giving customers an easy next step the moment they've found a floor they like, and giving Martin Phillips a steady flow of qualified leads for their sales team to follow up.
Connecting seven showrooms to one online experience
With showrooms across Belfast, Carrickfergus, Ballymena, Newtownards, Lisburn, Banbridge, and Downpatrick, helping customers find their nearest store is critical. We built a dedicated store locator into the site, making it effortless for customers to find opening times, directions, and stock information for the showroom closest to them.
Built mobile-first for a mobile-first audience
The majority of flooring research happens on a phone, often on the sofa, before a decision is made to visit a showroom in person. Every part of the new site, from product browsing to the measure request form, was designed mobile-first, so the experience holds up just as well on a small screen as it does on desktop.
