Nailing your landing page design is absolutely integral to driving conversions and capturing leads.
A well-designed landing page is the difference between a customer landing on your website and leaving straightaway and browsing your site and committing to a purchase. Here are our top 10 tips to help you creating a landing page that instantly engages your audience, builds trust and drives conversions. Without further ado, let’s jump in!
1. Engaging Visuals
Engaging visuals and eye-catching graphics is the first design element you should prioritise if you want to instantly capture the attention of your target audience. Additionally, by using beautiful product images, demo videos and high-quality lifestyle photos that resonate with your target audience, you’ll keep users engaged and encourage them to keep browsing.
2. Trust Signals
Incorporating trust signals into your landing page is paramount to demonstrating credibility and building trust with website visitors. Remember, it may be the first time someone has interacted with your brand so it’s crucial that you instantly build a connection with verified reviews, icons that demonstrate secure payments and refund policies and any awards, accreditations or endorsements that highlight your trustworthiness.
3. Responsive Design
With more users browsing on their mobile devices than ever before, ensuring your landing page is responsive and offers features such as thumb-friendly navigation and lightning-fast page speed is essential to success. With mobile sales projected to reach a staggering $710 billion by 2025, it’s clear as day that an ecommerce website must be responsive in order reap the rewards of this digital age.
4. Showcase Benefits
Instead of simply listing off all of the features of your products that you’re so incredibly proud of, it’s key that you highlight their benefits to your prospective customers. Landing pages are more often than not the first place a customer will learn about your brand and get to know your products. It’s crucial that you maximise this opportunity by highlighting your value proposition and clearly showing site visitors how your products can change their lives.
5. Strong Brand Identity
Crafting a clear, consistent and strong brand identity on your landing page is essential for improving brand recognition and leaving a lasting impression in your customers’ minds. Your brand identity encompasses everything from your brand colour palette, typefaces, tone of voice, imagery, logo and more. Be sure to pin down your brand values and create a consistent brand identity before designing your landing page to ensure a strong online presence that customers can depend upon.
6. Social Proof
Incorporating social proof such as verified reviews, customer testimonials and in-depth case studies is a great way to show how your products are changing people’s lives. Featuring a user-generated content (UGC) section within your landing page is a great way to demonstrate your authority within your industry and instantly builds a community-feel that customers are likely to resonate with.
7. Visual Hierarchy
Visual hierarchy should be prioritised on every page of your ecommerce website but it is even more important to consider when it comes to landing pages. Users often reach landing pages from referrals such as via social media links or via a Google search. Therefore, it’s crucial that information is laid out in such a way that makes their digital experience seamless and enjoyable. Headings, images, CTAs, and key information should be arranged in a way that naturally leads the user through the content in a digestible way, without causing confusion or overwhelm.
8. Minimal Distractions
Landing pages should be extremely clean and minimal in order to minimise distractions that could interrupt the user journey and lead your prospects down a rabbit hole. Every element featured on a landing page should be helpful, engaging or informative to ensure that you’re not just throwing everything but the kitchen sink at your audience which is never a good idea! Carefully considered placement of images, headings, CTA’s and intentional use of negative space can set you apart from the competition.
9. Clear CTA’s
Ensuring that copy on your CTA’s is succinct and persuasive is the best way to get users to click exactly where you want them to. Additionally, by using a bold brand colour to visually guide users to the main CTA’s you want them to follow, you’ll encourage more leads and ultimately, drive sales. CTA’s could be used to get users to sign up to your newsletter or click on your sale products. Whatever it may be, just be sure to use CTA’s sparingly and strategically to make the most of them.
10. Streamlined Navigation
Streamlined navigation is paramount to the success of any ecommerce website, and your landing page should be no exception. The goal of a landing page is to keep users focused on the action you want them to take, whether that’s making a purchase, signing up or another conversion goal. So be sure to streamline your navigation to incite action.
Ensuring that each landing page you create is optimised for the specific stage of the customer journey your target audience will be at when they land on it will stand you in good stead to drive tangible results for your brand. Following these top 10 design tips for ecommerce landing pages will ensure you’ve got all of the essential elements you need to drive conversions and build customer loyalty. If you need a helping hand with web design, ecommerce or branding, don’t hesitate to get in touch!
