When it comes to B2B brands, ecommerce isn’t usually the first thing that springs to mind.
But in recent years, many B2B brands have branched out into the ecommerce space and it’s proved to be extremely successful. Whether it’s within traditional B2B industries like construction, decoration and building supplies or stationery manufacturers, wholesale products or something completely unique, these 10 brands are doing something right in the world of B2B ecommerce, that’s for sure! Without further ado, read on to find out exactly what these brands are getting right…
1. Printed.com
Printed.com is one of the UK’s leading online stationery providers, enabling businesses to create bespoke designs of anything from business cards, event flyers and brand stickers all the way through to outdoor signage like pop-up banners, flags, gazebos and more. The website stands out as the design is minimal and refined while also being bold and reflecting Printed.com’s brand values with pops of colour and engaging graphics. Unique iconography highlights Printed.com’s USPs including a bespoke design service, sample packs, reward points and sustainability credentials. A dedicated blog area adds tons of value by helping users to identify the best products for their unique needs while streamlined navigation tailored to customer behaviour ensures they find what they’re looking for, fast!
Standout Features:
- Image-led smart search navigation
- Shop by collection feature (e.g. Retail, Wedding, Hospitality)
- Dedicated blog offering valuable design tips for trade customers
2. Clumsy Goat
Clumsy Goat is a well known speciality coffee and premium equipment retailer based in the North West, UK. Their website is quirky, engaging and uber cool, featuring beautiful lifestyle and product imagery and fantastic branding. Their curated selection of commercial coffee machines from leading brands ensures their B2B customers are getting exactly what they need to run their own, independent coffee shop and Clumsy Goat experts are always on hand to help.
Standout Features:
- Quirky, engaging branding
- Exceptional UX design on product cards
- Verified reviews instantly build trust
3. StowAg
StowAg is a leading, family-run agricultural and farming equipment supplier based in the picturesque Cotswolds. We designed their B2B ecommerce website using the lightning-fast Magento 2 platform to ensure rapid loading, fantastic UX and a seamless customer buying journey. The StowAg site has some fantastic B2B features including a VAT toggle, a rapid trade account application form and image-led smart search to ensure a superior experience for StowAg customers.
Standout Features:
- Bespoke trade VAT toggle
- Exceptional UX design on product cards
- Streamlined navigation with image-led smart search
4. Priory Direct
Priory Direct are packaging business rooted in supplying planet-friendly, sustainable packaging that is revolutionising the industry. As a certified B Corp, we’ve no doubt that Priory Direct are committed to reducing their environmental impact and helping other businesses to do the same. The site includes tons of great UX features including a unique ‘search by dimensions’ tool, a ‘plastic-free alternatives’ collection and a ‘packaging help and advice’ section that supports businesses in their ecommerce packaging and postal dilemmas.
Standout Features:
- Unique ‘search by dimensions’ tool
- Valuable packaging help and advice
- Sustainability credentials scattered throughout
5. Contrado
Contrado is a leading fabric printing brand that supplies a range of products within the lifestyle, fashion and homeware industries. The customisation features allow users to upload their very own prints and adjust them within the live editor to ensure a perfect print, whether they’re creating a cushion, tie, baby changing mat or a mug. The ecommerce website is a fantastic tool for small businesses, artists and illustrators who want to produce high-quality products with their unique designs on. The website itself is lightning-fast and offers a range of great features including an Artist Marketplace that allows users to purchase pre-designed products and wholesale discounts.
Standout Features:
- Live product design tool
- ‘Artist Marketplace’ for customers to purchase artist-designed products
- Wholesale discounts
6. Jono Pandolfi
Jono Pandolfi is a ceramic dinnerware retailer that specialises in crockery for restaurants and businesses. Whether a startup restaurant is looking to fully stock their brand new restaurant or an existing business needs to introduce a new line of plates for a new chef special, Jono Pandolfi makes it extremely easy for brands to browse their curated selection. A great colour swatch feature allows users to browse the various different colour glazes, enabling them to quickly and easily select the right one for their business. Additionally, a ‘request a catalog’ feature acts as a lead-generation tool for the brand, while enabling customers to have a more premium experience.
Standout Features:
- Colour swatch feature
- ‘Request a Catalog’ feature
- Beautiful photography
7. Faire
Faire is a leading wholesaler connecting independent retailers with unique best-selling brands from across the globe. Whether an independent high-street retailer is looking for modern homewares, artisanal food and drinks or beauty and wellness products, Faire offers everything from the best brands. The platform itself is a B2B breeze, making scouring their site for the next best seller, a real dream for busy retailers. Each brand has a dedicated spotlight page with a brief about section and a product showcase, enabling browsers to view their whole collection before making a selection.
Standout Features:
- Detailed product cards
- Extensive filters and excellent navigation
- Brand spotlight pages
8. Moo
As one of Printed.com’s primary competitors, Moo is also making waves in the world of B2B ecommerce. Their website is minimalistic with a premium feel, reflecting their high-quality creative business stationery and accessories. Pricing tables on each product page clearly highlight the wholesale discounts brands can receive by ordering various quantities. Not only that, the brand also offers a free sample pack that can be ordered within just a few clicks!
Standout Features:
- Detailed wholesale pricing tables
- Clean, minimal, refined web design
- Free sample packs
9. Travis Perkins
Travis Perkins is a leading timber and builders merchant throughout the UK. Whether those in the construction trade are looking for doors and windows, garden and landscaping goods or general building materials, the Travis Perkins website makes it easy to order at the click of a button. The site is full to the brim of unique UX features to make the buying journey so easy, even for those on-the-go. Features such as a hire basket, quote list, branch locator and a VAT toggle ensure that tradies are well catered for throughout.
Standout Features:
- Branch locator
- Hire basket & quote list
- Streamlined navigation
10. Brewers
Brewers is a UK leading B2B decorating retailer established back in 1904. While their roots are in supplying tradies with paints and tools they need to do a great job, they’ve branched out to D2C ecommerce in recent years too. Overall, their website is great at what it does and has some nifty features such as a VAT toggle tool, store locator and dedicated product guides to help customers narrow down their choices.
Standout Features:
- Dedicated product guides
- VAT toggle tool
- Store locator
And there we have it! Our top 10 B2B ecommerce websites, jam packed with UX features and tons of inspiration for your own website. If you’re ready to build your own, view our B2B ecommerce services or get in touch.
