If you’re familiar with Limely, you’ll know we are passionate about partnerships!
That’s why we’re so excited to celebrate a recent collaboration that led to incredible results for our long-standing ecommerce client, The Handle Studio. After approaching us back in 2019 in need of streamlined search, mobile optimisation and advanced UX to transform their ecommerce website into a memorable experience, we created an unrivalled ecommerce website that prioritises the mobile experience and drives sales. Since then, we introduced Salesfire into the mix to propel The Handle Studio even further through their clever use of AI-powered data capture! Read on to find out more…
Who Are The Handle Studio?
The Handle Studio is a family-owned business dedicated to supplying premium cabinet handles and furniture fittings. Established in 2007 by Mark Jones; a skilled joiner and cabinet maker with more than three decades of hands-on experience, the company has evolved from a background in craftsmanship into a well-regarded name in online retail. Although they mainly trade online, their physical showroom gives customers the chance to view products in person.
Who Are Salesfire?
Salesfire are an innovative digital brand that leverages cutting-edge artificial intelligence (AI) to help ecommerce brands identify anonymous visitors, personalise customer buying journeys and boost profitability with optimised retargeting strategies via email and SMS. Through AI-led insights, Salesfire allows retailers to streamline marketing costs and drive tangible results that make a difference to their business.
The Challenge
While building a brand new Magento 2 ecommerce website for The Handle Studio, we quickly realised that the site could benefit enormously from obtaining accurate data about their website visitors. By prioritising conversion rate optimisation, advanced UX design and a powerful SEO strategy, we increased pageviews by 54% and average order value by 13%. That’s when the importance of understanding customer behaviour became very apparent. Finding an automated digital solution that takes valuable customer data to remarket to site visitors is exactly what we were looking for.
The Solution
To help unlock The Handle Studio’s next phase of growth, we introduced them to one of our trusted digital partners, Salesfire. By tracking browser activity across multiple visits and identifying anonymous users, Salesfire was able to build detailed customer profiles and deliver valuable insights to fuel smarter marketing decisions. Using artificial intelligence technology, Salesfire provided a powerful way to capture, enrich and activate customer data. Integrated directly with The Handle Studio’s new Magento 2 website, the platform enabled the brand to:
- Build customer profiles based on real-time behaviour and on-site activity
- Grow their subscriber base with advanced data capture tools
- Deliver personalised product recommendations and targeted email campaigns
- Improve the customer journey with seamless and conversion-focused user experience updates
While Salesfire delivered the tools and data to engage users more effectively, we ensured seamless technical integration, continuous site optimisation and strategic digital support. Together, this collaborative partnership focused on driving measurable results through the perfect blend of data insight, smart design and a scalable ecommerce strategy.
The Results
The Handle Studio has experienced significant improvements across several key areas thanks to the combined efforts of Limely and Salesfire. By bringing together our ecommerce expertise with Salesfire’s AI-driven technology, we have enhanced user journeys and boosted on-site engagement through intelligent user experience and conversion rate optimisation strategies. This collaborative approach has transformed how The Handle Studio captures and converts online traffic, highlight just how valuable data-led decision making is for building a sustainable ecommerce business in 2025 and beyond!
434%
Increase in data capture
18%
Of revenue attributed to retargeting
54%
Increase in page views
Overall, we’re extremely pleased with the success and tangible impact our partnership with Salesfire has had on The Handle Studio. A fantastic increase in data capture, revenue and page views highlights the impact that combined forces can muster for ecommerce brands. Here’s what Mark Jones, Director of The Handle Studio had to say about his experience:
“Having Limely as our website designer has changed our company massively for the better. The whole design process was really easy, and we were kept up to date with all the changes that were required. We would not hesitate to recommend them to anyone who needs a website created, regardless of the business model. Limely introduced us to Salesfire, who have helped us a lot with our marketing strategy. Before working with them, we had no email retargeting in place, but Salesfire has made this process really easy and we’ve seen great results. Their On-Site Messaging tool has also helped us collect more valuable customer data to effectively retarget those customers. Their customer support is also really good with a dedicated account manager to look after us.”
Need a helping hand with your ecommerce strategy? Don’t hesitate to get in touch!
