By 2028, the global wellness industry is projected to grow to a staggering $9 trillion.
As the health, wellness and supplement industry rapidly grows, we’ve gathered our top 10 ecommerce websites that offer exceptional UX, beautiful design and expert conversion optimisation. We hope these inspirational wellness websites will help you to identify your favourite UX aspects and a web design style that suits your brand. Without further ado, let’s take a look at the websites that stand out to us.
1. Neom Organics
Neom Organics is a leading wellness brand that uses 100% natural fragrances to create relaxing wellness products including candles, diffusers, skincare and haircare. The Neom Shopify website is beautifully designed, rapidly responsive and offers an abundance of unique UX features and conversion optimisation techniques that make it extremely an extremely successful ecommerce store. Some of the standout features include a unique ‘shop by wellbeing’ feature which allows users to shop products by the feeling they want to achieve such as relieving tension or boosting mood, curated collections, smart search, product subscriptions, verified customer reviews and a store locator feature. Overall, the minimal web design combined with expert UX attracts Neom’s target audience and leads to a successful site.
2. Symprove
Symprove has long been a go-to brand for those looking to improve their healthy gut bacteria. As a health and wellness product backed by 15 years of scientific research, it’s only right that the Symprove Shopify website feels much more clinical and medical in comparison to many other sites in this space, but that’s why it’s such a success. An abundance of trust signals such as healthcare expert testimonials, verified customer reviews and in-depth ingredient information instantly instils trust in users while a minimal menu, seamless user journey and a content hub dedicated to gut health, create a valuable online experience for users.
3. Dirtea
Dirtea is a unique wellness brand that blends adaptogenic mushrooms into tea, coffee and hot chocolate to improve energy, focus and reduce anxiety. This website stands out because its seamless UX design, creating optimal user journeys that encourage conversions and drive site visitors to the checkout. Bespoke iconography, an incentivising Subscribe & Save UX feature on the product listing pages and stunning photography all work in tandem to create a really smooth and enjoyable shopping experience. The minimal web design layout helps to make star ratings and verified reviews stand out and instantly builds trust with users while unique ‘Shop by health goal’ collections help to personalise the experience. Overall, the site feels modern, intuitive and seamless to navigate, making it a successful design!
4. Heights
Heights is a beautifully designed ecommerce website that truly stands out from the crowd. The hero banner features a floating cloud animation which sets the scene for a relaxing and enjoyable shopping experience that makes users instantly feel a sense of positivity when they land on the site. Bespoke iconography and graphics help to highlight the science-backed ingredients in their products while rolling press banners and testimonials build customer trust. A dedicated page to the science behind their supplements utilises infographics, charts and statistics to build trust and engage users, making them a force to be reckoned with in the industry.
5. Vitl
Vitl is a nutrition website rooted in personalisation. Their unique health quiz is a quick and easy way for users to receive personalised recommendations for vitamins and supplements that could improve overall health or target a specific area of wellness such as digestion or stress and anxiety. Their website is very responsive and mobile-friendly, ensuring every customer interaction is a breeze while a colourful pastel colour palette combined with infographics, graphs and information cards provides lots of information in a digestible way. A dedicated content hub provides a valuable resource for customers who are investing time in researching health while also contributing to the brand’s SEO strategy. Overall, the site is sleek, simple and offers tons of personalised value to customers, and we think that’s pretty cool.
6. Perfect Ted
Perfect Ted is one of the leading matcha brands in the UK, stocking in national supermarkets and endorsed by Dragon’s Den investor and Diary of a CEO host, Steven Bartlett. The website is extremely minimal in style but has a playful energy, with the brand’s green vibrant packaging taking centre stage. The direct-to-consumer ecommerce website drives conversions with nifty features such as bold, graphic ribbons that highlight new products and time-limited offers while a shop by type feature enables users to quickly find what they’re looking for.
7. Deliciously Ella
Deliciously Ella is a fantastic digital wellness hub that provides an abundance of nutrition education, healthy recipes, sleep tips, exercises and an online shop. The Shopify website is also offers a unique ‘My Hub’ feature which allows members to favourite articles and blog posts, create a shopping list from the online recipes and plan their weekly meals. The website feels like more than just a content hub or online store, it feels like a community hub that provides tons of advice and information to help incorporate more nutrition and wellness habits into our everyday lives. UX features such as an extensive, layered mega menu, smart search, quick add to bag and beautiful photography makes this website stand out for all the right reasons!
8. Wellbel
Wellbel is a nutrition and wellness brand that focuses on caring for your hair, from the inside out. High-quality hair supplements are sold via a streamlined ecommerce website that offers tons of advanced features such as a subscription management tool, product infographics that highlight key ingredients and the impact they have as well as UGC that demonstrates credibility and brand authority. An extensive FAQ section is also a fantastic addition to the site as it’s an invaluable resource for customers and helps with SEO efforts.
9. Inessa
Inessa is a wellness ecommerce website that instantly builds trust with first-time site visitors. The combination of authentic imagery, neutral, earthy colour palette and considered typography ensure the website offers an enjoyable digital experience for users. Expert recommendations and reviews help to build trust and resonate with prospect customers, helping to drive conversions. A unique ‘Speak to a nutritionist’ section allows users to quickly book a free call to speak with an expert, demonstrating the brands commitment to its customers while also gaining qualified leads.
10. Zoe
Last but not least, it’s the wellness and nutrition software brand, Zoe. If you haven’t heard of Zoe before, it’s a revolutionary approach to food and nutrition, enabling users to monitor their blood sugar levels and adjust recipes and habits according to the data that users can view within the Zoe app. The website is lightning-fast, simplifies a complex process with infographics, UX design and an extensive catalogue of statistics, white-paper and data help to build trust with users. It’s extremely easy to get started with a simple, interactive online quiz that creates a unique plan for a users’ goals. Overall, the site is clean, minimal and offers a seamless user journey.
And there we have it! Our top health and wellness websites that we are sure you’ll be inspired by! If you need a helping hand designing and developing your new wellness ecommerce or lead-generation website, or you’re looking to transform an existing Shopify or Magento site, we’ve got you covered. Don’t hesitate to get in touch and we’ll be happy to help
