We’ve just launched a brand new Shopify Plus website and we couldn’t be more excited!
That’s right, we’ve just launched a lightning-fast, streamlined and powerful ecommerce website for our brand new client, Industville. After approaching us in need of a beautiful yet highly-functional Shopify store for their lighting brand, we crafted a bespoke Shopify Plus site with UX at its core. We’re extremely proud of the work we’ve done for Industville so without further ado, let’s jump in!
Who are Industville?
Industville are a British artisanal homeware brand specialising in high-quality lighting for both residential and commercial customers. Industville take great pride in their unique, hand-crafted product range which includes light pendants, table lamps, mirrors, woven rugs, stools and even works of art. Each and every product Industville creates is made from robust materials and is designed to last, offering a unique sense of charm and character and making them extremely popular amongst interior design community. Find out more about Industville in our Limely Welcomes Industville blog post!
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What did Limely do?
Industville wanted to streamline their shopping experience, maximise speed and simplify back-end processes. We undertook a range of design and development techniques to achieve this, whilst ensuring that the new site looks beautiful, premium and appealing to both their residential and commercial target audiences. Previously, products available in various colourways were listed separately, slowing down the site and causing difficulty with inventory tracking. By developing a bespoke script to standardise product data and merge all existing products, we boosted speed and streamlined both the user experience and inventory management.
Not only that, we also enhanced product customisation capabilities by integrating Nosto, enabling Industville to offer personalised online shopping experiences for their customers. We optimised the mobile experience by improving responsiveness and utilised thumb-friendly navigation to ensure every user encounters a seamless mobile shopping journey. A dedicated content hub allows Industville to house inspiration articles and case studies and provides an excellent SEO too. Additionally, a unique ‘Spend & Save’ feature helps to drive sales by incentivising users to spend more to save more whilst various other UX features ensure a superior online shopping experience for site visitors.
What is Shopify Plus?
Shopify Plus is much like Shopify, only it’s designed specifically for enterprise-level ecommerce businesses who operate at high-volumes. Shopify Plus enables businesses to deliver cutting-edge shopping experiences whilst rapidly growing and scaling their brands; Ensuring robust inventory management, stable infrastructure, lightning-fast page speed and the ability to process a large number of sales and transactions simultaneously. That’s why the largest fashion ecommerce brands in the world including GymShark, Skyms and Kylie Cosmetics use Shopify Plus!
By combining the extensive capabilities of Shopify Plus with our with intuitive web design expertise, we delivered a powerful ecommerce site that enhances the shopping experience across all devices. We can’t wait to see how the new website helps Industville to scale and grow over the coming years. If you need a helping hand in growing your ecommerce brand, don’t hesitate to get in touch!
