We’re so pleased to launch yet another website!
This time around, we’re excited to announce the launch of a brand new lead-generation website combined with a brand identity overhaul for 86 Group; A recruitment company specialising in Hospitality & Events, Sales & Marketing, Warehouse & Industrial and Cleaning & Facilities. Our team of designers waved their magic branding wands to modernise the 86 Group brand and create a lightning-fast website that attracts their ideal audience and maximises leads.
Who are 86 Group? A quick recap
If you haven’t already read our Limely Welcomes 86 Group blog post, we’ll get you up to speed with a quick recap of exactly who 86 Group are and what they do. As a leading hospitality recruitment agency based in the North West of England, 86 Group have offices across Liverpool, Manchester and Chester. Priding themselves on their progressive and inclusive values, 86 Group are an innovative brand who are making waves within the hospitality, event and restaurant industries. After seeing rapid growth in a post-covid world, 86 Group are expanded their brand into three distinct segments; 86 Group, Staff 86 Permanent and Staff 86 Temporary. As a result, they were in need of a brand overhaul that allows 86 Group to thrive as a whole and also with standalone sub-brands.
What did Limely do?
Team Limely conducted a branding overhaul to take 86 Group to a new level of professionalism, credibility and trustworthiness. Our designers developed a visual identity that truly reflects the brand’s values and personality with a dependable yet playful colour palette, assertive yet friendly typography and modern graphical elements taken from the 86 Group logo that double up as icons. Overall, their brand identity feels contemporary, friendly, engaging and highly professional.
Not only that, we also designed and developed a brand new website rooted in providing superior UX at every touchpoint. The website layout is minimal, aesthetically pleasing and strategically guides users on a journey to take action, generating valuable leads for the brand.
The job search functionality takes precedent throughout the website design and allows users to quickly and easily filter and find opportunities that are right for them. A simplistic application form for temporary roles aids in encouraging users to convert into qualified leads by entering a few details while a more in-depth application process is available for permanent roles, allowing applicants to directly upload their CV and cover letter or apply with third-party Indeed.
Furthermore, the sitemap ensures that 86 Group have optimal opportunities to drive organic traffic to their new site. Various pages are SEO-driven such as the sector pages that maximise content marketing opportunities for the brand and FAQ pages that also help the team to optimise content for ranking highly within the SERPs. Responsive web design and advanced UX design techniques are employed to ensure that every user encounters a streamlined and enjoyable experience that reflects the 86 Group brand.
We can’t wait to hear about how the new website helps 86 Group to drive growth for their brand and match the perfect candidates with the right employers. If you need a helping hand developing your ecommerce website, don’t hesitate to get in touch!
