We’re so excited to announce our newest client!
This time around, we’re welcoming a hospitality recruitment brand who have gone from strength to strength since launching back in 2021. Priding themselves on their progressive, inclusive and community-spirited brand values, they have become the go-to hospitality recruitment agency for both individuals looking for temporary and permanent positions within hospitality, as well as businesses looking for great staff.
Our team of designers will be waving their branding wands in a comprehensive brand evolution project that aims to modernise the 86 Group brand to attract their target audience and align with their future business goals. Find out more about what we’ll be doing, below!
Who are 86 Group?
86 Group are a hospitality recruitment agency based in the North West of England with offices across Chester, Liverpool and Manchester. The name of the brand is inspired by a commonly used phrase within the hospitality industry ’86’ that refers to running out of something in a kitchen or restaurant. 86 Group prides itself on its difference to the competition and the brand is rooted in its values:
- Progressive: 86 Group leads change in their industry by breaking employment barriers and enhancing client experiences to build genuine relationships.
- Inclusive: The brand champions equality, inclusion and dignity for all, creating a welcoming environment that respects and embraces differences.
- Community: A collaborative spirit ensures 86 Group upholds the highest standards of corporate, social responsibility and is always mindful of its actions and their impact on people, clients, stakeholders and the broader community.
- Fun: 86 Group fosters a fun and engaging culture and firmly believe that positive environments help to better service colleagues and customers.
As the hospitality industry in the UK continues to grow rapidly post covid, making up over 8% of the entire workforce in the country and contributing £93 billion annually to the economy, 86 Group are expanding their brand into three distinct segments; 86 Group, Staff 86 Permanent and Staff 86 Temporary.
What will Limely do?
Team Limely will be re-branding 86 Group to ensure its up to date, modern, youthful, engaging and design and develop a brand new website to ensure the entire brand is consistent across all possible customer touchpoints. The new brand will ensure that customers perceive 86 Group as professional yet approachable, warm and friendly, engaging, fresh and empathetic by blending a variety of branding elements including colour palette development, typography, brand messaging, website layout, tone of voice and more.
As 86 Group have broad audiences that range from hospitality businesses looking for staff to employees looking for temporary and permanent positions, the new website will house the two distinctive brands under the 86 Group umbrella. Overall, the brand evolution reflect the agile nature of the business and the brand’s core values to ensure it resonates with its target audience.
As with all our web design projects, we’ll be using responsive web design to optimise conversions on mobile devices, ensuring every customer enjoys the same lightning-fast, seamless shopping experience no matter which device they use. We can’t wait to get stuck into the rebrand of 86 Group, keep your eyes peeled for updates very soon!
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