Driving 52.1% Revenue Growth for Sewing Machines Direct
A Hyvä-powered Magento 2 rebuild for a specialist sewing machine retailer, delivering exceptional performance, a refined shopping experience,
Introducing
Sewing Machines Direct
Industry
Specialist Retail
Services
Magento 2 Hyvä Design & Development
Website
sewingmachines.co.ukA supercharged Hyvä rebuild for a long-standing client
Limely originally built the Sewing Machines Direct Magento store back in 2015. When the team returned for a full rebuild, the brief was ambitious: a supercharged store on the Hyvä theme capable of handling traffic surges, a growing inventory, and the expectations of a specialist audience that knows exactly what they are looking for. We delivered exceptional performance, a refined browsing experience, and 52.1% revenue growth.
Rapid PageSpeed and rock-solid responsiveness
The Hyvä migration delivered a fundamentally different performance profile to Luma, lighter, faster, and built for modern web standards. The rebuild gave Sewing Machines Direct exceptional PageSpeed scores, rapid load times across mobile and desktop, and a platform capable of handling inventory and traffic at scale without the maintenance downtime that had been a recurring issue on the previous build.
The impact we made
A PLP built for considered purchases
Sewing machines are a considered purchase. The new product listing pages were designed with minimalistic layouts, product badges, delivery promises, and brief overviews within product cards, giving customers enough information to compare options without clicking through to every individual product. A bespoke wishlist feature lets undecided shoppers save machines for later, supporting the longer consideration cycles typical in specialist retail.
Bespoke design and trust signals that convert
We created bespoke banners, graphics, and iconography throughout the store, with TrustPilot integrated prominently to surface verified reviews at key decision points. Iconography highlights 0% finance options and the in-house repair service, two differentiators that matter to a specialist audience and that set Sewing Machines Direct apart from generalist retailers. SEO content sections on product listing pages support category-level rankings across the range.
