Nowadays, accountancy firms must have a strong online presence to remain competitive and stay at the top of their game.
Without an online presence, it can be hard to stand out amongst the competition and demonstrate why your firm is the best choice. If you want to reach a wider audience and give your business a chance to flourish, it’s imperative that your accountancy website oozes professionalism, credibility and a seamless user experience. If that sounds all too much, don’t panic! We’ve got some tips to help you on your way.
1. Choose the right platform
There are many routes you can take to build an online space. Each platform is suited to different businesses and the results you’re hoping to achieve. Therefore, it’s key to do a little research to ensure you’re choosing the right platform for your stage of your business journey. We suggest identifying your main objectives for the business before starting your search to ensure you choose the most suitable platform.
If you’re attempting to build a site yourself, there are plenty of online platforms that come fully equipped with design templates and other web tools to help get your site up and running as quickly as possible. However, originality and true brand identity is not guaranteed. To achieve a truly bespoke site, the best method is through using more renowned website platforms such as WooCommerce, Shopify and Magento – this way, you can achieve a long-lasting site that can easily scale with your business.
2. Find an agency
If you’re struggling to find a platform that suits you or are feeling entirely overwhelmed with the whole prospect of building a website from scratch, then you need to seek a reputable agency that can help you!
There are many web design agencies out there and each offers a different group of services. By working with an agency, you are guaranteed a high-quality website with all of the boxes ticked, especially if you find an agency that aligns with your brand’s values and ethos. When choosing the right web design agency to suit your needs, you must but trust and credibility at the top of your priority list. After all, you’re trusting that they will create an impeccable website that represents your business in the online world.
At Limely, we always put our client’s vision at the core of everything we do. From design and development to content creation – we make sure you’re left with something that truly reflects your business and accountancy services. If you’re interested in our services, don’t hesitate to break the ice!
3. Develop your brand identity
Once you’ve found an online platform or agency, it’s time to get thinking about how you’re going to effectively take the essence of your bricks and mortar accountancy firm and represent it in the online space. This stage usually consists of brainstorming and identifying unique colour palettes, styles and layouts that represent the accountancy firm.
If you’re not creatively inclined, then approaching a design agency is the best way to achieve designs that are not only bespoke but high quality. Here at Limely, we have a great team of designers who, ensure they are fully acquainted with your accountancy firm in order to truly capture your business within an online setting.
4. Snap some pictures
To truly reflect your brand identity and make your accountancy firm stand out amongst other accountancy websites, you’ll need to fill your online space with images that not only capture the essence of your firm, but also your team and office to put a face to a name.
This can either be achieved through online image providers such as Unsplash, Pexels of BigStock imagery, or snapping pictures yourself, which can be considered the preferred and most effective solution.
To guarantee great images to complement your site, you can approach branding and marketing agencies to come and take pictures for you – that way you can really rely on their skill and strategic eye to get the best images for your site.
5. Build up your content
As well as development, design and images, an effective site will need engaging and informative content. From web content, SEO and blog articles, your accountancy website should be enriched with high-quality content to ensure user engagement and to build customer trust. Some web design agencies provide in-house content writers who can expertly craft content that suits your unique tone and brand identity, so if you’re feeling a little overwhelmed, you can reach out for a helping hand.
Limely has a skilled team of writers who can adapt to any tone in order to rightly portray your business and provide your users with everything they need to know your business. Click here to view our content services!
If you’re looking for one agency that can achieve all of the above, then come and talk to Limely. Having worked with plenty of accountancy firms, we can easily bring your vision to life.