In today’s blog post, we’re going to discuss how to decide if Magento is the right choice for your online store.
There are many platforms for hosting an online shop: Shopify, WooCommerce and BigCommerce to name a few. Here at Limely, we specialise in creating and maintaining mostly WooCommerce and Magento ecommerce solutions 🛒
Deciding if Magento is right for you
Maybe you’ve got a successful ecommerce store, or perhaps you’re just beginning to get one off the ground. Wherever you are on your journey, it’s important to choose your ecommerce platform wisely.
If your goal is to increase conversions, retain loyal customers and improve the overall user experience of your ecommerce shop, different platforms can generate different results. And if you’ve been using the same one for years but it’s no longer working for you, it’s not too late to switch. Better late than never 😎
As we specialise in Magento, it’s only right that we go into detail about why we think it’s a great choice for our clients. In fact, many of our previous and current ecommerce clients actually had their stores set up with alternative platforms. Hopefully, this post will give you a little bit of insight into why they made the decision to switch to Magento!
Are your conversion rates lower than you’d like?
There’s no getting around this one: conversion rates are one of the single most important metrics for monitoring how successful your ecommerce store is. If you’re worried that your conversion process isn’t as good as it could be, it might be time to consider Magento. In particular, if you’re getting a lot of traffic to your site but those visits aren’t converting into sales, we’d recommend looking at a few of these potential culprits:
- Your website is slow
- Users find your site difficult to navigate
- The checkout process is confusing or complicated
- Shoppers found the same product cheaper elsewhere
If any of the top three reasons are to blame for your low conversion rates, Magento could be the solution. According to a report by Episerver, 65% of people surveyed said they left an online store without buying due to ‘price concerns’. 42% of the same people said they’d leave if the site was ‘difficult to navigate’. On top of that, 34% would leave if the ‘checkout process was difficult’. Food for thought.
Keep reading to see how these problems can be solved by switching to Magento.
Is your website running slowly?
A slow website is something you definitely want to avoid. It’s 2019! And this doesn’t just apply to ecommerce. Slower load times than a user would expect is likely to end in them clicking away from your site. However, if we are focusing on ecommerce, it’s recommended that you opt for cloud native platforms (a platform that can integrate and combine with cloud services) to offer the most speed and flexibility. Yes, Magento is cloud-native.
If you’re using a platform that isn’t cloud native, you could be spending more time managing different cloud vendors and your website may be incapable of coping with high traffic surges and performing quickly in the cloud.
Do you need more flexibility?
Businesses are constantly changing, as is the digital environment. So when you put the two together, it’s clear that you need flexibility. If you want your online space to constantly adapt to your business’ needs, you’ll want to add new features and change processes as you go along. This might include hiring a development team to change and add code.
Some ecommerce platforms are ‘locked down’ and won’t allow you to easily change things. The great thing about Magento is its open community of developers, all ready to innovate, invent and adapt.
Does your website work just as well on mobile?
With half of online traffic now generated by mobile devices, it is outdated to say that your website doesn’t need to be mobile-friendly. This is even more important for ecommerce stores as you want users to be able to easily make a purchase on any device they have. If your website isn’t optimised for mobile on your current platform, perhaps consider switching to something that supports Progressive Web Apps.
Magento supports PWAs, resulting in beautiful responsive design, lower mobile data consumption and overall higher performance.
Would you like to give your customers more convenient options for shopping?
As the ecommerce market grows, customers are always seeking out more convenient options to make online shopping easier. “Click and collect”, stock integration with physical premises and multiple storefronts for different countries have all become much more common.
Magento can support all of these features under one single back end platform – no need to create multiple stores and data sources!
Do you struggle to get analytics for your site’s performance?
Every website owner needs some form of analytics to measure its overall performance – and areas for improvement. With an ecommerce site, your analytics could reveal the reason you’re not making as many sales as you’d hoped for. There are many options for analytics software out there. However, we recommend looking for a platform that offers in-house analytics, with no data exports or combining CSV files necessary. Magento offers this essential feature for seamless business intelligence.
Are you looking to scale-up your store in the future?
One of the best things about Magento, by far, is its scalability. If you have a small or medium-sized retail business but are looking to take things to the next level, we highly recommend Magento. It’s more than capable of catering to large companies. I bet many of your favourite brands operate on Magento: Pretty Little Thing, BrewDog, Paperchase, Made.com and Nespresso to name a few!
It’s always better to be prepared for the future. Companies using smaller, less powerful platforms can be forced to migrate to Magento when their transactions increase and their stores can’t handle the traffic.
When Magento might not be right for you
If you’ve got a low-end budget, you might struggle to find a well-equipped agency that can deliver a functional Magento solution. We always suggest being wary of agencies that are producing Magento websites for less than five figures. However, WooCommerce is a less expensive option that can work just as well for smaller retail businesses. The WordPress plugin is great for:
- Small to medium-sized businesses
- Beginners to ecommerce
- Anyone who has experience using WordPress (or willing to learn!)
- Those with a smaller budget who want to test the waters before committing
Interested in starting your Magento journey? Or perhaps WooCommerce is for you? If you’d like to get the ball rolling on your ecommerce venture, don’t hesitate to get in touch with us today 👋🏼