We’re so excited to hit the launch button on another brand new Hyvä Theme website!
That’s right, we’ve just launched a lightning-fast, streamlined and powerful ecommerce website for our longstanding client, Sewing Machines Direct. We took their existing site to the next level by employing the exceptionally quick and powerful Magento 2 ecommerce platform alongside the innovative frontend solution, Hyvä Theme. Now, they can rest assured that their site can handle immense traffic surges as a result of offers as well as their complex and extensive product inventory. We’re extremely proud of the work we’ve done for Sewing Machines Direct so without further ado, let’s jump in!
Who are Sewing Machines Direct?
SMD has been a trusted name in the sewing machine industry since the 1960s. As a family-owned business, they have always focused on providing excellent customer service alongside high-quality, affordable products. In 1988, Russell Forrester joined the team, steering the company’s transition from specialising in Singer machines to offering a wide range of leading brands. Today, SMD continues to invest in its infrastructure and marketing capabilities, driving innovation and efficiency to meet the demands of a modern market. By embracing the latest technology, the brand is dedicated to delivering outstanding online shopping experiences. Find our more in our SMD welcome blog post!
What did Limely do?
We took the best elements of Sewing Machine Direct’s existing website and transformed them into their optimal versions by applying our design and development expertise alongside the powerful Hyvä Theme. The goal was to deliver a sophisticated, visually striking and engaging website design that improved navigation and enhanced the customer buying journey. Simplifying product pages and emphasising key call-to-actions to drive conversions became a central focus of the project. Mobile optimisation and responsive design were prioritised, ensuring that visitors across all devices experienced the same seamless and superior ecommerce journey.
What is Hyvä Theme?
Hyvä Theme is a groundbreaking and dynamic frontend solution for Magento that empowers web designers and developers to unlock exceptional levels of speed, functionality and performance. Designed by industry experts, Hyvä delivers robust ecommerce capabilities that stand out within the market.
As a Hyvä Bronze Partner Agency, we create high-performing, responsive and feature-packed websites designed to boost conversions, reduce bounce rates and provide flawless UX. With Hyvä, our clients gain a competitive edge, enjoying unrivalled performance and the scalability needed to elevate their business.
By combining cutting-edge technology with intuitive web design and powerful functionality, we delivered a user-friendly ecommerce website that enhances the shopping experience across all devices. We can’t wait to see how the new site aids Sewing Machine Direct’s growth over the coming years. If you need a helping hand in growing your ecommerce brand, don’t hesitate to get in touch!
