The days of clunky, uninspiring trade-style websites are well and truly over.
Customers expect tile websites to deliver more than just product specs and price lists; They want inspiration, immersive design ideas, practical tools and a smooth, supportive user experience that guides them through the ecommerce journey. Whether you’re a family-run tile manufacturer or a nationwide tile retailer, your website needs to do more than showcase tiles! It should help customers visualise their dream space, educate them about materials and finishes, and ultimately make it as easy as possible to buy with confidence.
As experienced tile ecommerce website designers, we’ve rounded up some of the best examples from across the UK and beyond. These websites go beyond basic online catalogues by offering thoughtful UX, visual inspiration and tools that make tile shopping not just easier, but enjoyable. So, if you’re looking to redesign your site or take your ecommerce presence to the next level, this list is packed with ideas to spark your imagination.
1. Tile Merchant
Tile Merchant offers a clean and intuitive ecommerce experience that blends practicality with inspiration. Whether users are shopping for tiles, paving, wood flooring or even bathroom accessories, the site provides a seamless journey thanks to a well-structured navigation system, detailed filters and clearly presented product pages. One of the standout features is the amount of expert content and product education integrated across the site, from videos and installation guides to dedicated help centres. This not only builds trust but also empowers customers to make confident purchasing decisions.
Standout Features:
- Extensive filters make it easy to shop by material, finish, colour and more
- Product pages include installation videos, spec sheets and usage icons
- Free sample feature encourages trial before purchase
- Buyer’s guides and inspirational hub add educational value
- Tile visualiser tool enhances user confidence and engagement
2. Topps Tiles
As one of the UK’s most well-known tile retailers, Topps Tiles delivers a polished, user-friendly ecommerce experience that reflects its scale and expertise. The website feels comprehensive without being overwhelming, thanks to intelligent categorisation, helpful visual filters and plenty of design inspiration. A standout element is their focus on project support, with easy access to design consultations, installation advice and trade services. The design strikes a balance between being functional for browsing large volumes of stock and aspirational through the use of styled photography and content.
Standout Features
- ‘Get Inspired’ section packed with ideas, how-tos and real customer spaces
- Prominent ‘Find a store’ tool encourages online-to-offline conversion
- Trade services and bulk buying options for professionals
- Live chat and customer service tools create a supportive experience
- Clear tile size, finish and room filters enhance product discovery
3. Tile Warehouse
Tile Warehouse is a great example of a no-nonsense ecommerce site that delivers exactly what the customer needs; A simple, easy-to-navigate store that helps users find the right product fast. The tone of voice is friendly and jargon-free, which makes the website feel accessible to first-time tilers and DIYers. Pricing is clearly communicated, with a strong emphasis on value, and the use of customer reviews and ratings adds further reassurance. Overall, the site does a great job of combining trust-building content with quick, functional UX, ideal for customers who want quality and speed.
Standout Features:
- Clear and honest product copy with a reassuring tone of voice
- ‘Shop by Room’ and ‘Shop by Look’ help simplify browsing
- Prominent reviews and Trustpilot ratings across the site
- Value-focused messaging makes it easy to spot deals
- Delivery and returns info is clearly presented for transparency
4. Bert & May
Bert & May is a trend-led tile design studio that has collaborated with leading brands including Henry Holland Studio, Livingetc, Soho House and Anthropologie. Renowned for its unique tile designs and premium quality, Bert & May’s Shopify website certainly doesn’t disappoint. High-quality photography, inspirational articles and unique features such as colour sample tiles, look books, colour charts and a designer’s pack ensure the brand stands out from the crowd.
Standout Features:
- Brand collaboration pages demonstrate credibility & authority
- ‘Book A Free Design Consultation’ feature
- High-quality, inspiration photographs
- ‘What These Tiles Are Perfect For’ feature highlights where each tile is appropriate for (e.g. swimming pools, kitchens, bathrooms, cooker splashbacks etc..)
- In-depth installation guides
5. Ca’ Pietra
Ca’ Pietra combines British craftsmanship with bold design flair and their website brings that energy online beautifully. The site showcases their distinctive tile collections through richly visual look-books and editorial landing pages that feel more like a magazine than a storefront. From intricate geometric patterns to natural stone textures, each range is accompanied by high‑resolution imagery, designer stories and downloadable brochures to support the buying journey. Users can order up to six free tile samples, explore curated inspiration galleries, and discover expert advice. With clear showroom locators and easy access to trade partners, Ca’ Pietra’s ecommerce site merges visual storytelling with intuitive usability, inspiring customers while building confidence from discovery to delivery.
Standout Features:
- Bold, editorial-led homepage with striking photography
- Curated collections and lookbooks to inspire purchases
- Helpful ‘Inspiration & Advice’ and ‘Tile Tales’ content hubs
- Free sample functionality directly on product pages
- Downloadable brochures for offline browsing
- Integrated showroom locator and trade partner tools
- Sustainability messaging and clear delivery info throughout
6. Balineum
Balineum is the latin word for Bathroom and this brand is certainly obsessed with all things bathroom interiors and tiles! Balienium offers a beautiful Shopify website that is seamless, elegant and design-focused, appealing to those who love interiors, design and trends. Their unique range of original designs is celebrated thanks to the minimal website design that utilises negative space to allow each product to truly shine.
Standout Features:
- Creative photography positions the tiles as premium
- ‘Zoom on hover’ images ensure customers can view tiles in great detail
- Downloadable catalogues create a premium feel to the shopping experience
7. Baked Tiles
Baked Tiles is a high-end online tile company offering beautiful designs at affordable prices. The website offers an abundance of interior inspiration and creative imagery is used to demonstrate how tiles can be incorporated into various schemes. The website is designed for Baked Tiles customers with a range of advanced features that enhance the customer journey and build loyalty.
Standout Features:
- User-generated content (UGC)
- ‘Baked Magazine’ offers valuable inspiration & advice
- Room visualiser tool
- ‘Learn more about this look’ feature incorporates video content with experts explaining more about the inspiration behind tile designs and creates a deeper connection with users
- ‘As Featured In’ element builds trust by highlighting renowned publications and brands Baked Tiles has worked with
- Dedicated Trade Account area attracts interior designers, architects and builders
- ‘Book A Design Consultation’ feature allows users to book an online or in-person meeting with an expert
And there we have it! Our top flooring, paving and tile Shopify websites chosen to inspire and highlight the various features that can be used to drive growth for your brand. Need a helping hand with a website design? Don’t hesitate to get in touch!
