We’ve just launched a beautiful new website!
Join us in celebration as we’ve just hit the launch button on a brand new WordPress website for aspirational furniture brand, LIVHOME. The Liverpool-based premium homeware brand LIVHOME are set to launch an exciting retail activation to engage shoppers very soon and we had the privilege of designing an eye-catching brochure website to house everything they need to promote the endeavour. Read on to find out everything we did for the brand…
Who are LIVHOME?
LIVHOME was born as a subdivision of the HSL Chairs brand that is renowned for functional chairs, beds and sofas. LIVHOME is like the younger sibling of HSL Chairs featuring a fresher, more modern, aspirational and premium look and feel. The marketing retail activation in Liverpool is set to engage their target audience and generate a buzz around their new, high-end products where premium functionality meets high-end design.
What did Limely do?
We designed and developed a beautiful brochure website focused on driving leads and foot-traffic to the LIVHOME retail activation in Liverpool. Focusing on telling the brand’s story, highlighting their beautiful products and featuring lifestyle imagery with minimalistic web page layouts and a visual-first design, we ensured the brand is showcased in its best light.
Acting as an extension of the experiential showroom, the website design feels editorial with a carefully crafted balance of lifestyle imagery, product showcases and collages creating a luxurious online experience that reflects the brick-and-mortar showroom. A neutral colour palette and delicate typography instantly present LIVHOME as an elegant and premium homeware and furniture brand that is extremely desirable and aspirational to their target audience, without feeling unattainable. Highlighting the importance of developing a visual brand identity that truly reflects a brand’s core values.
Additionally, a ‘Meet Our Comfort Innovators’ section highlights the experts behind the furniture designs and positions LIVHOME as a leader within the furniture industry, while a section about the science and design of their products conveys their expertise once again.
Data-capture and lead-generation was the main goal of the new brochure website so we implemented a Klaviyo integration to incentivise users to submit their email addresses with exclusive offers, VIP invitations and priority access to help build a new customer base for the brand. Various in-line forms help to drive those all-important leads to convert and become loyal advocates. Finally, a responsive, mobile-first design and lightning-fast page speed ensure that every site visitor encounters a superior browsing experience that builds trust and encourages them to visit the showroom.
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