Client Wins

Limely Welcomes Tie Room


Once again, we’re welcoming another marvellous client on board!

This time, we’ll be producing the goods for family-run business, Tieroom. Founded back in 2005 by tie connoisseurs Niklas, Christian and Louise, the team is now ready to take on their next challenge, level-up their website and take their business to new heights.

Who are Tieroom?

Tieroom are a Swedish brand who have a passion for all things ties! The niche online fashion brand is rooted in their core values of attention to detail and superior quality but pride themselves on their humble price tags. If you’ve ever dreamed of owning a premium, designer-quality tie at a fraction of the cost, you’ve come to the right place with Tieroom!

Not only does Tieroom offer a range of beautiful ties, they also boast a range of premium quality bow ties, pocket squares and even scarfs. Whether you’re looking for a traditional tie, velvet bow tie or patterned pocket square, you won’t be disappointed and you’ll have your beautiful accessory for many years to come thanks to their high-quality fabrics and manufacturing techniques.

In founder Niklas’ words:

“We know ties! We love ties! We are ties!”

What will Limely do?

Team Limely will create a brand new ecommerce website for Tieroom that matches the premium feel of their products! Our team of incredible designers  will ensure that every Tieroom customer gets the experience they deserve. Our expertise in designing seamless navigation for users in addition to our passion for elegant yet eye-catching design will ensure that the new website is oozing with both style and functionality – two key ingredients for any fashion ecommerce business!

The main focus of the new site will be ensuring a frictionless buying journey as this will be integral to increasing conversion rates and sales for Tieroom. We will eliminate all friction points throughout the entire customer journey; from when a user first lands on the site all the way to adding products to their baskets and checking out, to maximise the chance of conversion.

Mobile-first and thumb-friendly design will be employed to ensure that users can easily purchase products on-the-go, irrespective of the device they’re visiting from. Expert SEO tactics will be undertaken to ensure the new site ranks highly in search engines as soon as we launch whilst trust signals will be dotted throughout the site to instil trust and boost those all-important impulse purchases.

If your fashion website is need of an instant refresh, don’t hesitate to get in touch.


Director / Developer

When Graham isn’t coding beautiful websites, you’ll find him playing guitar in his indie rock band or travelling the country in his campervan ⛰️

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