It’s time to welcome yet another new client to Limely!
We’re so excited to give a warm welcome to HSL Chairs, a furniture brand driven by inclusivity and craftsmanship. HSL Chairs pride themselves on creating unique pieces of furniture that not only look good, but also improve wellbeing. HSL Chairs came to us in need of a brand new ecommerce website as they will be trading online for the first time in the brand’s history. To ensure their new site is up to the task, we’ll be using Magento 2 with Hyvä Theme. Here’s a little more about the brand and exactly what we’ll be doing!
Who are HSL Chairs?
HSL Chairs are a unique furniture brand prioritising comfort, mobility and personalisation. When it comes to furniture, each and every one of us truly requires something different and that’s exactly what HSL Chairs provide. By working with occupational therapists, HSL Chairs ensure that their furniture is up to the task of improving the quality of life of people across the UK. With over 54 years of experience under their belt, it’s safe to say that HSL Chairs are the go-to furniture brand when it comes to customisable beds and chairs for those with different mobility needs.
What will Limely do?
Team Limely will be designing, developing and optimising a brand new Magento ecommerce website with Hyvä Theme to ensure the new site offers exceptional performance, lightning-fast PageSpeed and is robust enough to power a site with an abundance of product variations. As HSL Chairs offers a wide array of customisable product options, allowing users to choose their fabric type, colour, feet style and more, we will ensure that each product detail page (PDP) is laid out in a way that optimises UX and ensures seamless navigation for all users, regardless of their technical ability.
The new website will be image-led to showcase HSL Chairs’ products in their very best light, honing in on the unique details that set the brand apart from competitors. An elegant and refined website design will allow products to shine while positioning the brand as a trustworthy and trendy. Additionally, the new site will have two storefronts to ensure that HSL Chairs can manage their sister brand, LIVHOME under the same umbrella; Making back-end management as seamless and efficient as possible for the team.
As always, we will ensure responsive web design is employed to make mobile commerce as swift as possible and undertake careful SEO migration to ensure that rankings are maintained and in some cases, even improved. Overall, the new ecommerce website will be overflowing with functionality, offer lightning-fast speed and attract HSL Chairs’ target audience.
If you need a helping hand with a website design, ecommerce site, branding or SEO, don’t hesitate to get in touch or fill in our Get A Quote form for a personalised quote.
