An element of ecommerce that is often overlooked is address verification.
Believe it or not, businesses who don’t prioritise address validation are actually missing out on major opportunities for growth. If you’re not sure what address verification entails or how it can boost sales for your business, you’ve come to the right place! We’re about to delve into everything you need to know about address verification to help you take control of your ecommerce business and ensure you provide an exceptional service for every customer who visits your site. Without further ado, let’s dive in!
What problems can incorrect addresses cause?
If you’re operating an ecommerce website, you’re probably aware of the major issues that incorrect addresses can cause for all stakeholders. Incorrect addresses don’t seem like a major issue until you’re dealing with failed deliveries, nose-diving customer trust and a diminishing brand reputation.
The most pressing issue that incorrect addresses can have for your brand is failed deliveries. Considering that 71% of businesses believe that most failed deliveries occur because of inaccurate addresses, it’s clear that preventing this issue should be a top priority for online brands. But that’s not the only issue that an inaccurate address can cause! Here are just a few of the problems that can arise as a result of incorrect addresses:
- Failed Deliveries: The most pressing issue for brands selling online is failed deliveries as this can have a major impact on the success of an ecommerce business.
- **Customer Frustration:**Inaccurate address validation can frustrate customers, leading to cart abandonment and discouraging future purchases.
- Address Fraud: Fraudsters can take advantage of your ecommerce business by inputting a fake address and redirecting deliveries to obtain goods for free.
- Financial Losses: Whether it’s due to abandoned carts or failed deliveries, financial losses caused by inaccurate addresses is a common problem.
What is address validation?
Put simply, address validation is the digital process of confirming both the accuracy and completeness of a physical address that a user inputs during the checkout process. The process happens within a blink of an eye as several checks are performed by an advanced software integration such as checking for errors, outdated information or typos to ensure that deliveries always reach their intended recipient. The process involves several steps including parsing, formatting and enhancing data to ensure that every address that is submitted to your website, is both legitimate and accurate.
Address verification software such as the integration our partner Loqate provides, can improve your ecommerce business by:
- Significantly reducing failed deliveries
- Improving delivery success rate
- Enabling customers to validate addresses in their native language
- Ensuring accurate data at every customer touchpoint
We hope that’s cleared up any confusion on what address verification means with regards to ecommerce stores and if you’re still unsure about whether to add address verification to your ecommerce store, don’t hesitate to get in touch and we’ll help you through the process!
