We’ve just launched a new Hyvä website for longstanding client, Factory Direct Flooring!
If you’re familiar with our work for leading flooring brand Factory Direct Flooring, you’ll know we developed a show-stopping Magento 2 ecommerce website for the brand a while back. As a result of the tremendous success of this conversion-driven website, the time came to propel the brand even further with an ecommerce upgrade. We’re so happy to announce that the brand’s shiny new Hyvä ecommerce site has just gone live and we couldn’t be more proud of its functionality, unique features and performance. Here’s exactly what we did to take FDF to new heights!
Who are FDF & what were their goals?
As an industry-leading wood, laminate and vinyl flooring retailer, FDF wanted a brand new, highly-functional ecommerce website to take their brand to the next level. Founded in 2005, FDF revolutionised the flooring industry by providing quality flooring direct to consumers, without the middleman. As a member of the British Wood Flooring Association, FDF values high-quality products and always prioritises customer satisfaction, offering premium-quality wood flooring at competitive prices.
While FDF’s existing Magento site was already lightning-fast and offered a streamlined online shopping experience, the brand wanted to improve their online experience to remain one step ahead of the competition and retain their loyal customers. We quickly recognised that migrating from Magento 2 to the innovative ecommerce platform Hyvä, would be the best solution to maximise performance, supercharge speed and enhance the overall digital experience for FDF customers.
View Factory Direct Flooring’s Website
What we did
We developed an extremely high-functioning, state-of-the-art ecommerce site with the innovative frontend Magento solution, Hyvä. We chose to build the new site using Hyvä which provides us with the flexibility and robust architecture needed to ensure optimal PageSpeed, Core Web Vitals and create a superior shopping experience. As a Hyvä Bronze Partner agency, we’re perfectly equipped to drive ecommerce growth with this powerful frontend solution.
To be clear, this wasn’t a simple migration project, this was building a brand new ecommerce website with UX / UI improvements, new promotional banner designs, navigational improvements, page speed optimisation, product page adjustments and more. We developed existing bespoke features such as the Room Visualiser and Room Calculator tools in the new Hyvä and optimised their performance. Ensuring that bespoke features and tools are robust enough to withstand the increased traffic and growth the brand is aiming to achieve was paramount to success.
If you want to find out more about how we helped Factory Direct Flooring, read our FDF Case Study.
Need a helping hand in upgrading your ecommerce store with Hyvä Theme, don’t hesitate to get in touch and we’ll be more than happy to help.
