We can’t believe it’s already been one year since we launched Factory Direct Flooring’s new Hyvä website!
After designing and building a high-performing Magento 2 ecommerce website for Factory Direct Flooring (FDF) a few years ago, we’ve continued to support their growth through ongoing UX enhancements and bespoke functionality. As the brand evolved, upgrading to the lightning-fast and innovative, Hyvä Theme was the natural next step. Now, one year on from launching, we wanted to take a look back and see how Hyvä has propelled their brand even further. Without further ado, let’s dive in!
Factory Direct Flooring Hyvä site launch!
Let’s flashback to November 2024 when we launched the new Hyvä website for Factory Direct Flooring. We launched a high-performance, modern ecommerce website using Hyvä, Magento’s innovative frontend solution. Hyvä provides our developers with the flexibility and solid technical foundation required to deliver outstanding PageSpeed scores, strong Core Web Vitals and a significantly improved user experience.
This wasn’t a straightforward migration project. Instead, we rebuilt the website from the ground up, introducing UX and UI improvements, refreshed promotional banner designs, enhanced navigation, page speed optimisation and refined product page layouts. Existing bespoke features, including the Room Visualiser and Room Calculator, were rebuilt in Hyvä and optimised to ensure they could comfortably handle increased traffic and future growth.
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Ongoing Hyvä optimisation and performance improvements
Following the Hyvä launch in November, we have continuously been refining, optimising and extending the new frontend to ensure optimal performance for FDF. Since launching, we’ve enhanced performance with various improvements including:
- Implementing new payment methods, ensuring seamlessly communication with Hyvä as opposed to the default Magento checkout
- Switching image delivery from Image Engine to ImageKit to improve PageSpeed scores
- Resolving crawlability and SEO issues flagged by Ahrefs and PageSpeed Insights
- Improving indexable filters and fixing sitemap generation issues for complex category structures
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Product Detail Page (PDP) redesign and rebuild
In order to optimise the PDP to convert, we overhauled the entire product display page experience. But this was not a simple redesign, we had to rethink layout, hierarchy and conversion elements to ensure that every UX element was set to succeed and drive sales for the brand. Alongside redesigning UX elements, we also ensured an exceptional frontend rebuild of the PDP using Hyvä and Tailwind and substantial backend rebuild to support new data structures, logic and display rules.
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Packs, pricing logic and flooring specific complexity
FDF’s product logic is not straightforward so we’ve spent a lot of time this year ensuring accuracy and improving usability by conducting a series of improvements including:
- Reworking product logic for packs only products
- Fixing quantity, rounding and pricing issues for rolls and square metre based products
- Supporting new 1m² pricing and shopping feed requirements
- Ensuring basket, checkout and feeds all calculated prices consistently
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Mega menu and navigation enhancements
Navigation has been steadily improved to support merchandising and SEO goals with a range of improvements including implementing dynamic ‘from’ prices in mega-menu banners, new category and brand structures, upgraded mega-menu layouts and homepage enhancements to streamline navigation. These changes help to communicate key ranges and price points earlier in the user journey, which is extremely advantageous for a high intent ecommerce customer.
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Trustpilot reviews integration
Instantly instilling customer trust is crucial to running a successful ecommerce business. That’s why we migrated FDF from Review.io to Trustpilot across the website, implementing Trustpilot widgets on PDPs, PLPs and at basket and checkout. Creating a sense of reassurance at every key conversion point is essential for boosting sales and that’s exactly what we did with this improvement, ensuring that widgets are beautifully integrated to avoid cluttering the page while still maximising trust.
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Payments, checkout and order flow
Since launching, we’ve consistently improved checkout reliability and flexibility with numerous upgrades. By adding and stabilising Apple Pay and PayPal, FDF are able to offer various payment methods so a user can checkout using their preferred method, boosting trust and customer loyalty. Not only that, we’ve also improved checkout UX, including login visibility and error handling and investigated and resolved payment issues like e-cheques and order completion issues. We’ve been working to prevent issues arising, which is often undervalued until something breaks.
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Platform maintenance and upgrades
Alongside UX improvements and integration implementation, we’ve also handled all core platform maintenance over the year including:
- Regular Magento security patches and point upgrades
- Emergency CVE patches
- Monthly WordPress and plugin updates for supporting content areas
- Moving transactional emails to Postmarkapp for improved reliability
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20.73% increase in Total Revenue
Since we launched FDF’s Hyvä website, it hasn’t just been about fixing bugs, it’s been about continuous UX improvement and optimisation of technical capabilities to ensure that the brand are set up for success. Ultimately, FDF have seen a staggering 20.73% increase in Total Revenue year-on-year since the Hyvä site launched. Which is music to our ears as we absolutely love seeing our clients succeed!
If you need a helping hand with driving growth for your ecommerce business, don’t hesitate to get in touch!
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