Black Friday is just around the corner so we’ve gathered our top tips so you can make the most of this ecommerce phenomenon!
If you haven’t fully prepared for Black Friday, don’t worry, it’s not late! We’ve got some fantastic marketing tips to share with you that could make all the difference to the success of your Black Friday offering. Whether you’re running a fashion, beauty, homeware or toy shop ecommerce website, these tips are universal to most industries so be sure to give them a try to maximise sales and drive conversions this November. Without further ado, let’s dive in!
1. Maximise email list building
Starting from October, you should be absolutely laser focused on building your email list as much as you possibly can. There are so many tools out there that can help you build your email list such as interactive wheel of fortune email capture forms that allows users to spin-the-wheel to retrieve a discount in exchange for their email address, social media automations that rapidly respond to messages and more. In the weeks before Black Friday, you should be using social media to drive users to subscribe by highlighting the exclusive deals they’ll get in return. After all, handing over an email address doesn’t seem like a risk when your customers know they’ll get great offers just for doing so.
2. Showcase countdown timers
Countdown timers are a fantastic way to build a buzz around your Black Friday deals. They can be used throughout your social media platforms, email newsletters and on your website to build anticipation for Black Friday before the big event and can also be strategically used to drive a sense of urgency when your offers are coming to a close. Users are 200% more likely to convert when they are under time-pressure, so it’s crucial not to overlook the importance of driving a sense of urgency to boost sales this Black Friday.
Boohoo Countdown Timer
3. Utilise exit-intent pop-ups
Cart abandonment during Black Friday sales is rife, with 75% of carts abandoned during the event. Therefore, it’s imperative that you have a strategy to recover abandoned carts to avoid paying the price. We suggest setting up exit-intent pop-ups that automatically appear just as a site visitors is about to exit your website. The key to designing a successful exit-intent pop-up is to ensure that you’re encouraging users to remain on your site with an enticing incentive such as an additional percentage discount or free gift.
4. Optimise for SEO
Ensuring that your website is optimised to appear within the search engine results pages (SERPs) when users are actively hunting for bargains during Black Friday weekend is absolutely essential to a successful campaign. Conduct keyword research around your key products and topic areas before writing SEO-optimised content, product descriptions and meta descriptions to ensure your site is set up to appear when users search for the products you’re discounting. We would always recommend prioritising your internal linking strategy so search engine crawlers can seamlessly crawl through your site as this will significantly improve your rankings and boost visibility within the SERPs.
5. Increase AOV with product bundles
Maximise sales over Black Friday weekend by incentivising users to add additional products to their basket. Increasing your average order value (AOV) is a fantastic way to boost success during this busy time and by bundling products together, you can drive more revenue from each customer. To do this, you’ll need to be strategic with your product bundles and ensure you include high-value and low-value items to ensure the deal works for both your business and your customers. An example of a product bundle could be to increase the % discount when a customer adds more products to their basket or list completed bundles that are discounted to make shopping extremely easy for users.
Product Bundles by Neom
6. Run a giveaway
Running a giveaway in the run-up to Black Friday is a great way to create a buzz around your brand and get more eyes on your platform. Whether you decide to run a giveaway on your preferred social media platform like Instagram or exclusively for your newsletter subscribers, running a giveaway not only engages your target audience, but keeps your brand at the top of their radar in the run up towards the biggest ecommerce event of the calendar year.
7. Create promotional banners
Promotional banners are often an underrated tool for driving growth and sales during Black Friday weekend. Be sure to create eye-catching banners that feature irresistible offers and clever copy to drive users to shop sale items or sign up for exclusive access to upcoming offers.
8. Create a Black Friday landing page
Creating a dedicated landing page to house your Black Friday offers is a fantastic strategy for pushing site visitors down a unique Black Friday ecommerce funnel, not to mention you’ll reap the SEO benefits too! Ensuring that your landing page is uncluttered and utilises visual hierarchy to encourage users to hit key call-to-actions and add products to their baskets is absolutely paramount to a successfully Black Friday campaign. Incorporating eye-catching promotional banners and countdown timers within this page is a sure-fire way to build urgency and drive users to quickly convert.
Boots Black Friday Landing Page
9. Offer a mystery box
Offering mystery boxes is a fantastic way to build excitement and delight those who absolutely love surprises! While it won’t appeal to every member of your audience, it is a great way to play on the excitement of a surprises and can really encourage individuals to treat themselves with a box of surprise goodies! Receiving a present where you don’t know what is inside can be a true moment of joy, so be sure to really hammer that point home within your marketing and copy to drive sales.
Now you have the marketing tactics and tools to drive exceptional growth this Black Friday, we can’t wait to hear about the excellent results you’re going to achieve for your brand this year! As always, if you need a helping hand preparing design assets such as promotional banners or implementing SEO strategies, don’t hesitate to get in touch!
