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Guide

What are good blog posts for your construction company website?

Having a blog area on your construction company website can open up huge opportunities for your business

But only if you utilise it! By allowing your blog area to gather dust, you are missing out on the chance to cast the widest possible net and attract your target audience. It can boost your SEO, your traffic and contribute to your lead generation. But when it comes to releasing blog post after amazing blog post, how do you make sure that you are filling your blog area with worthy, effective content that suits your industry? That said, we’ve put together 4 blog post ideas to give you some inspiration and ensure that your blog is constantly producing top-notch content.

Detailed case studies of featured work

Is there a certain project you think reflects the quality of your work that you want to show off? Then write a blog post about it! Your blog area is your place to truly shine and what better way to do so than taking a thorough look at a recent project and its results. You can include testimonials, process details and before and after images to showcase your expertise and the quality of work your customers should expect. Case studies are proven to build social proof and first-time site visitors are much more likely to trust your brand if you can show them a range of real life project you’ve successfully completed. If you need a helping hand in writing the content for your case studies, don’t hesitate to get in touch!

Updates within the industry

In order to show that your construction company and team have their finger on the pulse of all things construction, some of your blog posts could be dedicated to updating your users about the latest new within the construction industry. This could include recent tool developments, tech advancements, changes to laws or any big events happening within your line of work. If your team already keeps up to date with all of the latest news, why not share that with your peers and potential customers who could find true value in this information? Not only will it help you grow your audience from an SEO perspective, but also build trust and foster relationships with those who stumble upon your content.

The latest from your team

Showing updates from your team, whether that’s welcoming your newest recruits, highlighting your team’s latest qualifications or even showcasing team days, can truly help to show the human-side of your company and build authentic relationships with your audience. Demonstrating that you care about your employees achievements and team morale will instantly sets you apart from your competitors and we’re pretty sure most people would prefer to do business with a people-first and transparent brand if they had the choice!

New project announcements

Announcing new clients and projects not only demonstrates your success to potential leads but also helps to evoke trust and reliability amongst your users. This will help to further urge them to get in touch and reassure them that you are the construction company for them. Again, this acts as social proof and drives users to reach out.

Do you need help keeping your blog area active? Click here to hear all about our content services!

Niko Moustoukas

Director

When Niko isn’t coding and helping clients, you’ll find him playing poker with friends and Greek dancing to his favourite tunes 🪩

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