Handmade jewellery has many selling points, making it a very profitable business
To truly benefit from selling your handmade jewellery online, you need to make sure that along with a great shopping experience and brand presence, that you have a great marketing strategy to promote and project your business so it can perform at its fullest potential.
But, if you’re new to the world of ecommerce and selling online, becoming an online business whizz is one thing, but trying to be a marketing genius is another! And with so much importance being placed on marketing and advertising, you need to ensure that, along with the rest of your business, that it’s topnotch.
With that said, we thought we’d give you some of the basic steps for advertising handmade jewellery online and reaping the benefits of effective marketing.
Start social media accounts for your business
The best way to begin your marketing strategy is to set up social media accounts for your business. This will be a great way to start posting product images that you have available on your store, informing customers of the latest updates and link directly to your site.
This also gives you access to hashtags and other means of spreading the word of your handmade jewellery business. By using appropriate hashtags, and even commenting and tagging businesses like yours in your posts – you can help reach every corner of the platform and get people clicking. As a universal platform that reaches all corners of the world, the possibilities are endless.
Contact Marketing Agencies
If marketing just ain’t your thing, like many aspects of the ecommerce world, you can pay someone else to do it for you! Working with a marketing or web agency can put you in contact with the experts; ones that can work closely with you to build a bespoke marketing strategy that can help you advertise your business online.
This could range from attentive social media marketing, email marketing, content and SEO – all of which can help spread your business to the widest possible audience and allow the sales to come rolling in.
Use high-quality product images
Great content is needed when advertising your handmade products, but to make the perfect cocktail, the key ingredient is amazing product images. Quality content and images go hand in hand when engaging and enticing customers old and new, so you need to make sure that both are executed to perfection.
High-quality images of your products are vital when showcasing their quality and your brand. By using a good camera, interesting backdrops or even models, you can evoke trust amongst your users, and get people clicking in order to find out more.
If you’re not a photography whizz, there are agencies you can approach to help you take pictures of your products and show them in their best light.
Come up with promotional offers
A great way to advertise your business and urge traffic to your site is coming up with discounts and promotional offers for new customers! This is easily made possible when you are working on an ecommerce platform, or with an agency that can help make it happen.
By producing bespoke promotional codes and discounts can be used amongst your marketing content to further engage new users and send them directly to your site and product page. This can even be applied to paid or sponsored promotions on social media which will put your advertisements in the timelines of those who, according to their online behaviour, will be more likely to click.
It’s all about strategising your content so you’re not posting content and hoping for the best, but actively boosting the presence of your business to those that fall under your target audience.
If you need help structuring your marketing and advertising strategy – come and talk to Limely.