Why You Need a Great Digital Portfolio…

22 July 2021| Post by Paul2 minutes

Paul Gregory

AuthorPaul

It’s not enough anymore to walk into a shop with a paper CV, hand it in and hope for a job.

You need to stand out, especially now we live in a digital world. Whether you’re wanting to grow your business, gain new clients or even go after a new role, it comes down to this: it’s important to showcase your work. Be proud, you deserve it, you’ve created some killer projects!

What is a Digital Portfolio?

A digital portfolio is an online CV. It’s a great way to showcase work for artists, photographers, web designers, writers – the lot! Making it digital is making it more accessible and cohesive. An online portfolio should look attractive and be more enjoyable to read. It’s a professional way to showcase your work and effective in catching the eyes of employers! Digital portfolios don’t only showcase your work, but they showcase your skills and determination in what you do. It’s a statement of originality and helps both you and your work stand out.

Online Presence

You can improve your digital portfolio by enhancing your online presence through LinkedIn, blogs or social media. We’ve switched from paper to digital because it keeps it concise, there’s no faffing about with binders or loose papers. Sites such as WordPress or Wix are great starting points for showcasing your digital portfolio! Online, you have more opportunity to be creative. Make it more interactive, introduce buttons, photos, videos – with the internet, the worlds your oyster!  Get creative with it.

Search Engine Optimisation

SEO is all about being the popular kid on the block. When an employer Googles your name, you want your portfolio to be one of the first results to pop up. SEO analyses your online presence and identifies ways in which you can improve stance and reputation within search engines. For your portfolio, this is all about using the right key words. It’s good to identify points of interest and research the key words or phrases in order to reach your target audience. Pop them in meta-titles or meta-descriptions for full exposure and interaction!

Remember, it’s about writing for people, not writing for search engines. Your target audience are human beings, after all.

Need help showcasing your work? Do you want to increase web traffic, conversion and boost leads? Get in touch with Limely today!

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