Top Homeware Website Designs

For many of us, shopping for homeware is an extremely therapeutic way of capturing our personal style and taste within our homes!

Buying beautiful bits and bobs to place in our homes has become one of the nations favourite pastimes; From collecting art, furniture and rugs to purchasing quirky ornaments and unique objects, you can truly make your space your own, whether that’s a chilled haven or an eclectic world of escapism. There are thousands of homeware stores out there, all of which cater to a plethora of styles and interiors. But whatever your personal taste, your home should be somewhere you can kick back and relax. And that should be reflected in the ecommerce websites you purchase your homeware goods from!

Considering that the homeware and interior decor industry is currently worth a staggering $21.2 billion in the UK alone, with that figure set to reach an unbelievable $26 billion by 2029, it’s clear that homeware websites need to up their game to remain competitive in this growing market. So, we wanted to share our favourite, inspirational homeware website designs that score highly in all aspects of ecommerce. Enjoy!

1. Anthropologie

Anthropologie offers a beautiful and luxurious homeware shopping experience that reflects the products they sell! Lightning-fast loading times, advanced filtering options and high-quality, creative photography all set the scene for a truly enjoyable online shopping experience. Some of our favourite features include:

• Extensive product filtering options allow users to quickly narrow down their decisions. For example a ‘free pickup’ filter instantly shows which products are available at a user’s closest store, enhancing the user experience tenfold.
• High-quality creative photography captures brand identity and drives conversions by creating an emotional connection with site visitors.
• Advanced product cards allow users to quickly view all of the available colour variations with neat tooltips and a ‘quick-add’ functionality streamlines the buying experience.
• Wishlist functionality and rewards program encourages customer loyalty and retention.
• ‘Trending now’ product recommendations drive sales by acting as social proof.

2. Glassette

Glassette is a luxury homeware brand that celebrates independent artists and creativity. The website offers tons of value to customers in the form of a beautiful, editorial-style layout bursting with creative photography, blog posts, guides and beautiful creations. Some of our favourite features are:

• A ‘brand spotlight’ section on the homepage highlights the creators and makers behind a brand and helps to convey a personal touch to the website.
• Image-led mega menu guides users quickly to their desired products.
• ‘Shop by room’ allows users to find products for a particular space.

3. Oliver Bonas

A wonderfully unique design, Oliver Bonas bring everything we love about shopping to their site. Streamlined navigation, animated product imagery and crisp, clean and minimal photography, the website is sleek, beautiful and entices users to delve deeper and deeper into their wonderful world.

• An extensive mega menu enables users to quickly find what they’re looking for with a range of shopping options such as ‘shop by room’.
• Tons of ‘how to’ guides provide great content marketing opportunities and value to their customers.
• Product cards truly help to sell products with features such as changing images on hover, quick add, colour swatches and add to wishlist.
• Colourful product imagery, promotional banners and graphics reflect the playful and fun brand and catch attention.

4. Cox & Cox

Cox & Cox is a luxury homeware and interiors website oozing with elegance and sophistication. Scenic videos help to set the scene and invite users into the world of Cox & Cox whilst image-led navigation guides users to the product categories they’re interest in. Some of our favourite features include:

• High-quality videography helps to capture the brand and positions Cox & Cox as more of a lifestyle brand.
• An extensive main menu enables users to quickly navigate to the category they want to.
• Image-led ‘Shop By Room’ and mega menu instantly engage users and create excitement around their beautiful product catalogue.

5. Ben Simpson

The minimal and sleek website design of furniture brand Ben Simpson, truly reflects the high-quality products they stock. The site offers a superior online shopping experience with exceptional speed, image-led navigation that makes finding the products you love an absolute dream and beautiful product photography that captures the essence of the brand. Here are just a few of our favourite things:

• Hierarchical layered navigation streamlines the buying journey and improves customer satisfaction.
• Curated product collections such as the ‘Home Office Collection’ aid navigation and also help customers to envision how the products could fit into their home and space.
• Bespoke, illustrated icons highlight the brand’s sustainability credentials and build trust with users.

6. Rose and Grey

Rose and Grey’s website wholeheartedly reflects their brand identity, beautiful products and their customers’ sense of style. Stunning lifestyle photography showcase how their homeware products and furniture could easily slot into their ideal customers’ homes, instantly building trust and engaging users who land on the site. Their navigation menu is clear and to the point, making for a quick and easy shopping experience whilst a smart search feature streamlines the journey even further. Here are just a few of the best bits:

• Beautiful lifestyle photography instantly allows site visitors to image Rose & Grey products in their homes, increasing chances of conversion.
• Smart search feature streamlines the online shopping journey and increases customer satisfaction.
• A curated ‘Trending This Month’ product section encourages impulse purchases and demonstrates social proof.
• SEO is strong thanks to strategic pages such as ‘Gifts For Her’ ‘Mid-Century Armchairs’ and more, covering a wide range of target keywords within their navigation.

7. Swoon

Minimal, clean and modern, the Swoon website instantly sets a precedent for the superior quality of their services and products. The web design is super sharp and embraces white space to let the craftsmanship of their products shine through. Throughout the site, brand colours are utilised to aid navigation and guide users to promotions. Here are the best bits:

• Streamlined, image-led navigation allows for a seamless online shopping experience.
• Client logo banner featuring their track record of esteemed brands instantly instils trust in users.
• Social proof is showcased via a user-generated content image gallery, demonstrating that they’re already a trusted brand by many.
• ‘Inspiration Hub’ houses a range of high-quality content which creates opportunities to gain organic traffic whilst building customer loyalty.

8. Rockett St George

Rockett St George is a playful, edgy and beautiful brand that offers beautiful and quirky home decor and interior design products. Enticing copy, high-quality videography and a mega menu that makes shopping a breeze, lead to a remarkable ecommerce site that most could learn a thing or two from! The brand’s personality shines through in witty content, playful products and stunning photography that allows their unique character to shine through. Here are a few of our favourite things:

• Beautiful, lightning-fast and image-led navigation makes the shopping experience a dream.
• Unique rewards. scheme allows customers to earn points when they shop, with product cards showing how many points a purchase could earn. This incentivises users to commit to purchases, drives conversions and the tiered rewards programme creates a sense of exclusivity so users want to achieve gold VIP status.
• SEO content within product category pages ensure they rank well within search engines and drive targeted, high-quality organic traffic to their site.
• A valuable, content-rich inspiration hub provides advice, guides and styling inspiration which builds customer relationships whilst improving search rankings.

9. Snug Sofa

Snug Sofa are a unique furniture brand specialising in modular sofas that can fit into all of those tricky spaces and grow alongside your home. Their website is extremely user-friendly, highlights their unique selling points and offers an enjoyable shopping experience. Eye-catching animated videos showcase their products in their best light and various ways of shopping (e.g. shop by room, shop by colour etc..) allow users to shop in the way that suit them best at the time. Here are some of the website’s best bits:

• Streamlined, minima navigation allows users to quickly find the best sofa for their needs.
• Animated product video demonstrations highlight the benefits of Snug’s modular sofas and chairs.
• An ‘order free samples’ call-to-action drives sales as users are much more likely to make a purchase if they receive free samples.
• Colour swatch tooltips instantly showcase the range of colours a particular product is available in, streamlining the experience even further.

10. The White Company

The White Company is renowned for its elegance, luxury and sophisticated. Therefore, it’s only right that their ecommerce website reflects this! Bursting with beautiful, high-quality and emotive photography and videos, users are instantly hit with an aspirational lifestyle that entices them to shop for unique and luxury homeware goods. Curated collections, elegant copy and a minimal, clean and white website design all contribute to making this site reflect the brand. Here are a few of the best bits:

• Product cards display reviews to showcase social proof and instil trust.
• An extensive mega menu helps users to quickly find the type of products they’re looking for.
• Stunning and emotive video banners instantly evoke feelings of joy and love, encouraging users to shop with the brand.
• A unique gift box service allows users to create thoughtful gift hampers and positions the brand as premium by providing additional value for shoppers purchasing gifts for loved ones.

11. Søstrene Grene

Søstrene Grene is Danish brand that opened its first store back in 1973 with the goal of injecting joy, creativity and aesthetics into people’s everyday lives. The website instantly makes users feel relaxed and at home with warm, cosy imagery and beautiful products that celebrate life’s everyday moments and joys. The website layout is very editorial and feels more like a gallery or magazine than an ecommerce site, but that’s part of its charm! Here are a few of our favourite things:

• Bespoke, creative iconography is used as product categories instead of just words, reflecting the brand’s creativity and identity.
• Minimal category pages and sleek product imagery allows each product to truly shine.
• Curated product ‘themes’ help to inspire users and build customer relationships whilst driving conversions.

12. Soho Home

High-end interior design and furniture studio Soho House, offers a beautiful and luxurious ecommerce website that oozes opulence and sophistication. Stunning photography, aspirational products and lightning-fast, streamlined ecommerce experience all work together to reflect the iconic brand. Some of the best features include:

• Complimentary fabric swatches to help customers make a final decision; encouraging sales and nurturing customer relationships.
• Discounts for ‘friends of Soho House’ act as incentive to join the family and create an air of exclusivity that reflects the brand. Showcasing both the standard price and friends price on the product cards is a very tactical move that drives membership sales.
• High-quality, creative lifestyle shots create an aspirational feel that encourages sales.

13. Pooky

Pooky is a unique lighting brand that offers beautiful, decorative lamps and lampshades that look expensive but are relatively affordable. The brand has a strong sense of humour, quirky disposition and an eye for interior design, all of which are reflected in their ecommerce website. The site features beautiful lifestyle imagery, quirky typography that reflects the brand’s playful sense of humour and offers a streamlined shopping experience to delight users. Here are a few of our favourite things:

• Quirky and playful typography and graphics reflect Pooky’s values and strengthen the brand’s online identity.
• A reviews integration showcases customer trust and instantly builds relationships.
• High-quality and colourful photography is eye-catching and engages users.
• An extensive mega-menu allows users to shop in the best way that suits their current shopping preferences, whether that’s. shopping by room, colour, shape, material, collection or style!

14. Liberty London

The Liberty London website reflects the high-quality beauty of the iconic flagship London store. Overall, the ecommerce site is beautiful, colourful, engaging and offers a keen eye for interiors. There is tons of inspiration scattered throughout the shopping experience to draw users in to the Liberty world. Here are our favourite features:

• Value-rich content and inspiration hub that customers happily get lost in, nurturing customers and building robust relationships whilst promoting trending or new products.
• Collaborations with unexpected brands surprise and delight the Liberty London audience.
• Curated collections enhance the online shopping experience as customers can shop depending on their unique style and taste preferences.
• Superior ‘quick add’ functionality allows users to quickly add a product to their basket whilst viewing a secondary image or adding the product to their wishlist.

15. Barker & Stonehouse

Barker & Stonehouse’s origins date back to 1946, making the brand over 75 years old! Passionate about providing unique furniture with pizzazz whilst ensuring carbon-neutral processes, the brand has gone from strength to strength. Their ecommerce website is bursting with features that capture attention, demonstrate social proof and encourage sales. Here are some of the best bits:

• Trustpilot integration acts as social proof and instantly instils trust in new site visitors.
• Trust signals are scattered throughout the website to encourage conversions and demonstrate credibility.
• Sustainability is highlighted within the main navigation and highlights the brand’s dedicated to improving sustainability credentials with initiative such as Trees4Trees.
• An extensive mega-menu ensures users can quickly and easily find the product they’re looking for.

If you’re looking for an ecommerce website to capture your homeware brand and drive sales, click here to see what Limely could do for you!