9 Best Ecommerce Platforms In 2024

In 2024, there are tons of ecommerce platforms to choose from!

We get it, there are so many platforms out there and it can be extremely difficult to determine which one offers the right level of functionality, customisation capabilities and performance that you need to run a successful online store. That’s where we step in! We’re here to bust any myths you might have heard along the way and ensure you choose the right platform for your needs.

We’ve gathered our top 9 ecommerce platforms that prioritise driving sales, increasing conversions and improving customer retention to help you choose the best platform for your business. Whether you’re a fashion or beauty brand, interior decor retailer or something completely abstract, we’re sure you’ll find a platform that perfectly suits your needs below:

Magento

First up is a firm favourite of the entire Limely team! Magento is an outstanding ecommerce platform capable of providing advanced functionality, superior customisability and exceptional performance. If you want a powerful and robust online store that can handle even the most challenging of scenarios, Magento is the feature-rich platform for you. Magento’s robust infrastructure allows you to create complex product listings with multiple variations and ensures your site can handle even the largest influxes of traffic. Magento is best suited to large, enterprise-level businesses with a team who have hands-on experience with website coding or possess sound technical knowledge. A favourite of global brands including Coca Cola, Land Rover and Harvey Nichols, it’s safe to say that Magento is a force to be reckoned with within the ecommerce industry, that’s for sure!

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WooCommerce

WooCommerce is another exceptional ecommerce platform that provides brands with advanced features, scalability and excellent performance. WooCommerce is a plugin for WordPress that enables a basic website to offer advanced ecommerce features and functionality. WooCommerce is a fantastic ecommerce platform for many businesses but lends itself particularly well to brands who prioritise content marketing, blogging and providing value to their customers in the form of digital content. As WooCommerce is an extension of WordPress, brands can reap the rewards of powerful, user-friendly CMS with ecommerce functionality to truly raise their game.

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Shopify

If you’re looking for an ecommerce platform that can take you from a startup business all the way through to an established ecommerce brand, Shopify is the answer. Built with simplicity and speed in mind, Shopify is a fantastic solution for brands who are just dipping their toes into the world of ecommerce and established brands alike. Intuitive CMS, sleek appearance and range of advanced tools and features make it an extremely popular choice with global brands including Skims, GymShark and Kylie Beauty amongst its advocates.

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Aero Commerce

Aero Commerce was built by developers, for developers. As a result, this ecommerce platform offers lightning-fast performance, superior flexibility and enhanced scalability, at great value! Cutting-edge technology ensures that ecommerce brands reap the rewards of bespoke features and superior customisation capabilities to grow and expand their online stores. Not only that, the unique infrastructure is highly stable, secure and is economical to run. As an Aero partner agency, you might be able to tell that we’re pretty big fans of the platform and that’s thanks to its incredible performance and scalability.

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Shopify Plus

A natural extension of the popular Shopify platform, Shopify Plus offers the same user-friendly interface but with advanced functionality and scalability for larger, enterprise-level businesses who need more functionality than a standard Shopify store can provide. Shopify Plus is one of the best-ranked ecommerce platforms for driving conversions thanks to its seamless usability, streamlined functionality and advanced customisation capabilities that allow developers to truly tailor a website design to a brand’s unique identity and requirements.

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Shopware

Although Shopware is one of the lesser known ecommerce platforms around, that doesn’t make it any less mighty! The Shopware platform combines advanced functionality with an extensive range of customisable integrations that allow brands to truly tailor their online storefront to their unique needs. Streamlined back-end management and a user-friendly interface ensure that content and inventory management are extremely intuitive, maximising efficiency and reducing time spent on admin.

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Prestashop

Prestashop is a fantastic ecommerce platform for small businesses and independent retailers who want to take their store online, without compromising brand identity. Prestashop offers fantastic customisation and flexibility for online storefronts where brand identity is crucial to success. Built-in marketing tools allow brands to drive growth as soon as their website launches while the SEO-friendly and responsive nature of the platform ensures it set up for success within search results.

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Craft CMS

Craft CMS is a great all-round ecommerce platform that offers superior content creation and management tools to ensure that marketing your new website, is as easy as pie! Its multi-site, multi-lingual and content capabilities make it an extremely good platform for ecommerce brands who prioritise content marketing, have multiple brands under one umbrella or have a global reach. Trusted by the likes of Adidas, Netflix and Salesforce, Craft CMS is certainly a great choice!

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Adobe Commerce

Adobe Commerce is a fantastic ecommerce solution that ensures a powerful, robust and scalable website that grows alongside your brand. Adobe Commerce is great for large, enterprise-level businesses who require complex features within their online stores and often experience high volumes of traffic on their site. With some of the world’s biggest brands utilising this platform to power their ecommerce stores, you’re definitely in safe hands if you choose Adobe Commerce.

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And there we have it! Our top ecommerce platforms in 2024. Whether you’re an established brand or startup business, it’s safe to say we’ve covered all bases with our selection of platforms. If you need a helping hand in choosing the right platform for your business or if you want to get started with building a brand new site or even migrating an existing one, don’t hesitate to contact us!