Magento Unrivalled online stores
Shopify Scalable ecommerce sites
Hyvä Ecommerce excellence
WooCommerce Powerful online stores
Tired of searching for the perfect ecommerce platform? We’ve got everything you need to know about two leading ecommerce platforms!
In the ever-evolving ecommerce landscape, selecting the right website platform is crucial for the success of your online business. In recent years, two giants in the industry, Magento and Shopify have been leading the way. Offering unique features and capabilities tailored to different business needs, both platforms offer various advantages.
In this blog post, we’ll dive into the latest updates and features of Magento and Shopify in 2024, to help you make an informed decision for your ecommerce business! Without further ado, let’s get stuck in.
Hi.
Which platform is best for you?
Find the best ecommerce platform for your business.
Ecommerce Replatforming AuditWhat is Magento?
Magento is an advanced ecommerce platform that offers extensive functionality and lends itself to online businesses with complex needs. When expertly developed, Magento websites provide lightning-fast ecommerce experiences, advanced inventory management and superior security. Built using open-source technology, Magento is highly-customisable and developers can truly tailor a website to a brand’s unique needs, making the platform an extremely popular choice. Whether you’re a fashion brand, home interiors retailer or something more niche, Magento is one of the most comprehensive ecommerce solutions around and offers an abundance of capabilities so you can adapt your website to your unique specifications.
Pros 👍
- Highly scalable: Magento is highly-scalable and ensures even the most complex of ecommerce brands can scale with ease.
- Advanced flexibility: As an enterprise-first platform, Magento’s flexibility sets it apart from others thanks to its open-source nature and vast array of integrations and plugins on offer.
- Superior customisation: Magento offers complete control over your website’s appearance, UX and functionality to ensure it’s completely tailored to your business’ needs.
- Open-source technology: Being open-source allows developers to alter source code and customise your ecommerce site to your exact requirements.
- Advanced SEO capabilities: Magento offers great built-in SEO features including search-engine friendly URLs, Google sitemaps, meta descriptions and more.
- Lightning-fast: Magento offers exceptional website performance and ensures your website runs rapidly, no matter the size or complexity.
Cons 👎
- Not beginner-friendly: To efficiently operate and manage a Magento store, sound technical knowledge and experience of coding is required.
- Overly-complicated for small stores: As Magento is setup for enterprise-level businesses, it can be overkill and too complicated for small ecommerce brands with limited product inventories.
What is Shopify?
Shopify is an ecommerce platform that prioritises flexibility, simplicity and driving sales. Therefore, it can be a fantastic choice for brands who want to get online quickly, or in circumstances where time is of the essence. Boasting an easy-to-use interface along with a high degree of flexibility and customisation options, Shopify is a very popular choice for many ecommerce brands. Additionally, for larger and more established ecommerce brands, Shopify Plus provides tons of advanced features and benefits that can help to scale and grow your business, no matter what industry you operate within.
Pros 👍
- Very user-friendly: Shopify’s drag-and-drop interface is extremely user-friendly and simple to use, even for novices.
- Superior support: Shopify offers 24/7 live chat support to help you with anything you need.
- Quick and easy set-up: Shopify websites are relatively quick and easy to set-up in comparison to Magento sites which can be advantageous for brands who want to start selling online, fast.
- Lightning-fast: Shopify is a very fast ecommerce platform that offers great UX and a streamlined shopping experience, when in the right hands!
- Scalability with Shopify Plus: For businesses who want to expand and scale, Shopify is a great choice as upgrading to Shopify Plus is really easy and is perfect for large businesses who are making over 100,000 sales per month.
- Responsive: Mobile-friendly and responsive, Shopify ensures all users encounter a great online experience, no matter what device they prefer.
Cons 👎
- Limited product variations: As standard, product variations and options are limited to 3 however with a plugin or app, this functionality can be extended.
- Less customisation capabilities: Customisations isn’t a top priority within the Shopify platform and sites are designed from themes, making them slightly less bespoke than Magento websites. Although, various plugins and integrations can be installed to combat some limitations.
Is Shopify or Magento best for my ecommerce business?
When it comes to making a final decision on which platform is right for your business, there are many things you should consider. To ensure you make the best choice for your brand, it’s absolutely paramount that you define your top business objectives and work out exactly what you need to prioritise in an ecommerce platform.
For example, if you’re a startup fashion brand, it’s likely that Shopify will provide everything you need and more to make a splash within the fashion ecommerce market. There are tons of Shopify Themes aimed at fashion brands which can help you set up your online store quickly and easily while offering the capabilities you need to get your brand up and running. Abandoned cart recovery comes as standard with Shopify, multi-currency transactions are simplified and built-in email marketing tools will ensure you can drive the growth you need to get your brand off the ground, without overcomplicating the process.
Hi.
Which platform is best for you?
Find the best ecommerce platform for your business.
Ecommerce Replatforming AuditHowever, if you’re further down your ecommerce journey, want to manage multiple websites under one roof or require complex functionality to take your brand to the next level, we would highly recommend a Magento 2 website. Magento offers superior flexibility and customisation capabilities thanks to its unique architecture that allows developers to adapt and alter even the most minute details of your ecommerce website. Its multi-site capabilities are perfect for companies who have multiple brands under one roof as your team can manage everything they need all under one umbrella, saving time and improving efficiency. Overall, Magento is geared towards enterprise-level and large businesses who need advanced functionality to run their daily operations.
If you need a helping hand with choosing the right ecommerce platform for your business, don’t hesitate to get in touch or take our 2 minute Replatforming Audit!
